Articles on Marketing

Ad congress wrapup--Lola Techie wins at Araw Awards - Nov 23, 2009

Blogs Congrats to the guys at BBDO Guerrero for its Lola Techie campaign which won Best of Use of Mixed Media at the recently concluded Araw Awards 2009 held at the 21st ... Read story »

Another Microsoft marketing gem: The Windows 7 Whopper - Oct 23, 2009

Blogs Microsoft is just not that good at marketing. First, there was the Windows 7 Party debacle, which, thankfully, had a silver lining in the form of this parody. And now, here in ... Read story »

Samsung launches its own Diva collection - Dec 1, 2009

Crave Samsung Diva folder (left) and Samsung Diva (right) Samsung's newly minted handsets--Diva (S7070) and Diva folder (S5150)--are aimed squarely at the ladies' clutches. If you ignore put aside the marketing pitches ... Read story »

Nokia's Aeon concept gets cloned in China, sells for US$96 - Sep 2, 2009

Crave There's simply nothing the Chinese can't do. Currently listed on online wholesaler ExportSupermart is the Nokia Aeon Clone F168. No, we didn't get the name wrong and it's not even ... Read story »

The rangefinder camera renaissance - Sep 15, 2009

Crave The Leica M9. While the Olympus E-P1 and Panasonic Lumix DMC-GF1 both sport rangefinder-like aesthetics, neither comes close to the real deal--the Leica M9 which was announced last week. The ... Read story »

iPhone in dual SIM and dual language - Aug 25, 2009

Blogs This geek came across this iPhone ad in one of the Phnom Penh local papers today.   Well, it looks like the iPhone has not only landed in Cambodia, it now ... Read story »

Ditto Book aims for niche markets - Nov 25, 2009

Crave Though Amazon and Barnes and Noble are grabbing headlines with e-readers aimed at consumers, Ditto Book--a CES 2010 exhibitor--is marketing its device for niche markets. The US$249 e-reader doesn't compete ... Read story »

New Dell Adamo XPS opens using heat sensor - Oct 19, 2009

Crave The Round Rock-based computer company is certainly milking its marketing worth out of the new Adamo XPS ultraslim laptop. After first unveiling it briefly at a recent press event and ... Read story »

Microsoft believes Windows 7 will ace Chrome OS, Apple - Sep 16, 2009

Crave Although the conventional wisdom is that the rise of the Netbook is hurting the Windows business, a Microsoft executive said Tuesday that lower-cost laptops can actually be a good thing. Speaking ... Read story »

LG debuts new widescreen multimedia laptops - Sep 18, 2009

Crave LG unveiled its new WIDEBOOK notebook lineup of five models that feature 16:9 HD LED-backlit displays and Intel Core 2 Duo processors for home entertainment. The WIDEBOOK lineup--ES, LG's marketing department ... Read story »

Men can't resist pretty, sexy ladies offering their numbers - Sep 14, 2009

Blogs In a brilliant new online ploy by one of the most recognized sensual brands out there, Axe has started its online onslaught by, you guessed it, using a sexy femme fetale ... Read story »

Consumer LCD TV LED backlighting explained: Quick and dirty - Oct 28, 2009

Blogs A friend asked me about LED backlighting information and misinformation. Especially with some bad people publicizing the great lies about the greatness of Edgelit LED lighting. I just wanted to clear ... Read story »

Free online store? With a little catch - Oct 31, 2009

Blogs So lately I have been surfing around to find an alternative for my Web-hosting and ecommerce platform. While doing so, I stumbled on many Web-hosting sites offering a "Free Online Store". ... Read story »

Boomerang Awards 2009 winners and not-so-winners - Aug 26, 2009

Blogs It seems Proximity brought home the bacon in the recently concluded Boomerang Awards for 2009, held during the Internet and Mobile Marketing Association of the Philippines (IMMAP) Conference. Proximity took home ... Read story »

Peregrine glove for a new gaming experience - Nov 18, 2009

Crave Iron Will Innovations, a small, Canada-based company, has spent the last five years dedicated to the development of something it believes will not only transform the way consumers interact with ... Read story »

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