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Articles on Marketing Strategy

2010 Honda CR-Z Hybrid brochure leaked

Blogs This is interesting for two reasons: First, for gearheads who are curious to see the CR-Z's design and specs, the brochure (in Japanese) has that. See CarScoops' translation for more details. ... Read story »

View at own risk: Five insanely addictive Japanese commercials

Blogs Since coming to Japan I've been trying to watch as much television as possible in the hopes that the language might gradually seep into my brain. Unfortunately, by doing so, I've ... Read story »

Cowon to expand product categories

Blogs Cowon, better known as a leading brand and manufacturer of MP3P/PMPs worldwide, is looking to expand its product portfolio with new products. Also, its marketing strategy has changed from the past ... Read story »

LG's new Chocolate hits Asia

Crave Taiwanese actress Lin Chi-ling stole the spotlight at the LG event. (Photo credit: Reuben Lee/CNET Asia) HONG KONG--Following its launch in the UK in September, the new LG Chocolate BL40 made ... Read story »

Motorola's comeback attempt rests on software

Features Motorola appears to have finally gotten serious about modern phone software, building a communications hub called Motoblur to run atop Android. Is it too late? Read story »

Google ponders risky Android solo act

Features Is the search company about to throw a wrench into two years of Android community building with plans to sell its own phone directly to consumers? Read story »

Toshiba joins Intel CULV camp

Features Besides making its maiden foray into the low-cost CULV space, Toshiba is adding the first 11.6-inch model to its stable.  Read story »

Viewsonic prepping for a 22-inch laptop?

Crave We thought the age of gargantuan laptops, which included machines like the Dell XPS M2010 and HP HDX Dragon (pictured), had gone the way of the Dodo bird. However, an unlikely ... Read story »

HP, Dr Dre teaming up for a new "digital music ecosystem"

Crave Singer Pharrell, Jimmy Iovine and Dr. Dre pose with headphones from "Beats by Dr Dre" made by Monster Cable. A new alliance between hip-hop impresario Dr Dre, Interscope Chairman Jimmy ... Read story »

Prada in LG phone makes for stylish tech

Features The collaboration between consumer electronics firm and luxury goods brand seems to yield products with a "good combination" of strong technology and style. Read story »

MS Windows hacking Chinese computers or just Chinese pricing?

Blogs When in October Microsoft, via their Windows Genuine Advantage (WGA) engine, began blacking out pirated versions of their operating system across China, you would have thought they were poisoning babies with ... Read story »

LG bucks economic downturn with premium strategy

Features Aside from focusing on high-end handsets, the company also expects to launch its own Application Store next month. Read story »

Atom-killer on the loose?

Crave Rumor has it that Dopod will be launching a handheld that sports similar features and dimensions as the upcoming O2 Xda Atom. We are not sure if this is just pure ... Read story »

Viewsonic's 1080p TV for your kitchen

Crave This certainly isn't the first time we've seen a monitor with identity issues, but Viewsonic at least gets current HDTV marketing strategies correct by making the VT2430 24-inch LCD monitor HDTV ... Read story »

Online stores goes social with Facebook apps

Blogs A friend of mine fowarded me an article about an interactive agency building social apps for its client's online store which was getting positive feedback and revenue. Fluid.com has been building ... Read story »

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