Articles on Advertising

UK authority deems Samsung LED TV ads "misleading" - Sep 3, 2009

Crave When Samsung's first edgelit LED-backlit LCD displays hit stores last spring, we were careful to point out that despite the company's use of the term "LED TV" to describe the ... Read story »

Ad congress wrapup--Lola Techie wins at Araw Awards - Nov 23, 2009

Blogs Congrats to the guys at BBDO Guerrero for its Lola Techie campaign which won Best of Use of Mixed Media at the recently concluded Araw Awards 2009 held at the 21st ... Read story »

When movie technology becomes reality - Sep 28, 2009

Blogs Back to the Future II was such an awesome movie for one reason: Marty McFly's hoverboard. Being an impressionable young lad, I remember visiting several malls to beg Santa Claus to ... Read story »

Survelliance and advertising - Jul 9, 2009

Blogs Advertising and surveillance make fine friends. They always have I suppose, but these days the hysteria over the partnership has reached new heights. Beware the applications you add on Facebook! But ... Read story »

Facebook Connect helps increase signups and traffic - Jul 2, 2009

Blogs In a post that was shared by a fellow blogger and social media marketing proponent, it seems Facebook is doing something right once again. With Facebook Connect, Facebook users can log ... Read story »

Lola Techie = Triumph of a through the lines, integrated campaign - Jul 19, 2009

Blogs When I wrote about BayanDSL's campaign earlier, whose cornerstone was the very amusing Lola Techie, the campaign was still in its infancy stage. In short, I guess I spoke too soon, ... Read story »

Bayan DSL's Lola Techie campaign--brilliant use of social media - Jun 24, 2009

Blogs You know your Web site's hit the mainstream Filipino audience when your lola's (grandma) complaining that you don't poke her back in Facebook. That said, Bayan DSL's latest campaign dubbed Lola ... Read story »

Meet Johnny Stunts - Jun 4, 2009

Blogs Ok, that's obviously not his real name... and even if the article itself is full of obvious advertising innuendo, it still got my attention because the dude in the picture happens ... Read story »

Images: Getting personal with Windows 7 - Nov 16, 2009

Features Microsoft has found some valuable digital real estate to sell to advertisers--the Windows 7 desktop. Users can now download themes sponsored by Ferrari, Porsche, and Microsoft itself. Read story »

Bluetooth advertising by Nike... - Sep 14, 2008

Blogs I was in the mall, and realized my mobile was getting an incoming 3gp file via Bluetooth. It was an advertisement from Nike and was apparently being transmitted by the Nike ... Read story »

Friendster still in top form in the Philippines - Aug 4, 2009

Blogs First of all, let me begin with this disclaimer: This is not PR for Friendster. Lol. I am, however, going to share with you some of the news and insights we've ... Read story »

Facebook overtakes Multiply in the Philippines - Jun 21, 2009

Blogs In a recent upsurge, Facebook has now overtaken Multiply in the overall Alexa traffic rankings by country. I say, blame the Restaurant City and Farm Town addicts. But seriously speaking, this ... Read story »

HTC's product excellence "tip jar" - Nov 6, 2009

Crave HTC CEO Peter Chou unveiling the "quietly brilliant" tagline. We pointed out recently that HTC changed its tagline from "HTC Innovation" to "quietly brilliant". What we did not know then was ... Read story »

AkoMismo.org--Great advocacy campaign or failed attempt? - May 14, 2009

Blogs When Manny Pacquiao beat the living daylights out of The Hitman Hatton last week, the Philippines practically stood still. Everyone was glued to his set or listening to the radio for ... Read story »

MMOs taking top spot in Philippine Internet traffic - Jan 21, 2008

Blogs Yugatech and Blog Tambayan were writing about how Level Up Games and e-Games have taken the top two spots as the highest-ranking traffic sites in the Philippines, based on Alexa rankings. ... Read story »

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