Since its 1997 debut, the DVD format
has gone on to become perhaps the biggest success in the history of home theater
and consumer electronics. But will the current king of the video hill still be
number one by the time it hits its 10th birthday? In our little home-theater
department here at CNET NYC, we knew it was only a matter of time before one of
our well-informed readers asked us whether DVD would go the way of VHS,
considering the rising chatter on Blu-ray and HD-DVD, the new high-def,
high-capacity disc formats on the horizon. Sure enough, a couple of weeks ago,
the anticipated query popped over the transom: "Hey, do you think I should start
selling my DVD collection now?" wrote Vince from Los Angeles. "And which format
do you think will win, Blu-ray or HD-DVD?"
Sony's BDZ-S77: One of the world's first Blu-ray
devices.
In case you're new to the whole next-gen DVD discussion,
Blu-ray and HD-DVD are two competing high-capacity disc technologies backed by
various consumer electronics and computer manufacturers (yes, they are a
computer storage media as well). On one side of the ring you have Blu-ray's
captain, Sony, with a roster that includes Panasonic, Samsung, Dell, HP,
Philips, and several other industry heavyweights, and on the other (HD-DVD),
Toshiba, NEC, and a couple of other upstarts. Both formats use blue laser
technology, which has a shorter wavelength than red, allowing it to read the
smaller digital data "spots" packed a lot more densely onto a standard-size
disc. HD-DVD is capable of holding 30GB or a full-length high-definition movie,
plus extras, on a prerecorded double-layer disc (compare that to today's limit
of 9GB for standard double-layer DVDs). Blu-ray will go up to 50GB at launch,
and Sony is reportedly working on a quad-layer 100GB disc. Cake-box me a stack
of those, please.
A couple of expensive Blu-ray players/recorders, the Sony BDZ-S77 and the
Panasonic DMR-E700BD (around US$2,000), have already been released in Japan. But
expect the war to touch off on these shores at the end of 2005 or in early 2006
and for it to really heat up when Sony launches its PlayStation 3, rumored to
include Blu-ray support. Before I give my take on whether you should stop buying
DVDs and which format will win, here's a brief description of each, with their
potential advantages and disadvantages.
Camp Blu-ray
Backed by: Sony, Dell,
Hewlett-Packard, Hitachi, LG Electronics, Matsushita Electric Industrial
(Panasonic), Mitsubishi Electric, Philips Electronics, Pioneer Electronics,
Samsung Electronics, Sharp, TDK, and Thomson Multimedia.
Fight song: "We're better, you know it."
Advantages: Getting the early start, Blu-ray
has enjoyed more mindshare than HD-DVD, as well as a conglomerate of powerful
backers that rivals President Bush's "coalition of the willing" in size and
scope. Technologically, the biggest edge Blu-ray appears to have over HD-DVD is
that it offers 30 percent more capacity and is designed for recording high-def
video. Rewritable BD-RW discs, with similar features to Panasonic's current
DVD-RAM discs, can play back content while recording to the disc at the same
time. Also, Sony owns Columbia Pictures and recently bought MGM, which gives it
a leg up on releasing content. And PlayStation 3 certainly will carry a huge
chunk of clout in the marketplace.
Disadvantages: Real or not, the biggest knock
against Blu-ray is that the discs--initially, at least--will be more costly to
produce than HD-DVD media (Sony claims otherwise). Until recently, the other
knock was that unlike DVD-HD, the Blu-ray spec did not include support for more
advanced video compression codecs such as MPEG-4 AVC and Microsoft's VC-1, in
addition to the MPEG-2 codec. But the Blu-ray Group recently announced support
for those codecs, so they're now on even ground on that front.
HD-DVD posse
Backed by: Toshiba, NEC, Sanyo,
and Memory-Tech. Microsoft is also supporting HD-DVD in its next version of
Windows (support for Blu-ray is on the table).
Fight song: "We're evolutionary, not
revolutionary."
Advantages: The name itself, HD-DVD, is far
more consumer-friendly than Blu-ray. HD-DVDs carry the same basic structure as
current DVDs, so converting existing DVD manufacturing lines into HD-DVD lines
is supposedly simple and cost effective. Memory-Tech, a leading Japanese
manufacturer of optical media, stated that producing HD-DVD discs would
initially cost only 10 percent more than for existing DVDs and that it could
quickly bring the cost down to match that of standard DVD.
Disadvantages: HD-DVD simply can't boast the
same storage capacity as Blu-ray. It's confusing, but it appears that the
rewritable HD-DVD-RW will go up 32GB, while the recordable HD DVD-R discs will
only be single layer (15GB). The other downside is that with Sony holding the
rights to Columbia Pictures and MGM movie and television libraries, there will
probably be a hole in HD-DVD's content offering--don't expect to see MGM/UA's
James Bond movies on HD-DVD, for example.
Outlook: Too close to call
Blu-ray
had the early lead, but HD-DVD has been making inroads, garnering support from
major studios Warner, Paramount, Universal, and New Line Cinema, who've decided
to play it safe and back both formats. From a marketing standpoint, HD-DVD
appears to be positioning itself as the more practical high-def DVD solution, an
extension of the format rather than a leap beyond it. The Blu-ray group, for
better or worse, is taking the bait and campaigning on technological
superiority. Unfortunately, as a result, the press has jumped on the whole VHS
vs. Betamax analogy--you know, the old "the best technology doesn't always win"
story, which doesn't help Sony.
Personally, I think a better analogy is the whole SACD vs. DVD-Audio
fiasco--you know, the war that no one seems to care about and no one's winning.
In other words, Vince, hold onto your DVD collection; you have time. There are
all kinds of copy-protection details to iron out, lots of politics, and some
prices that need to drop a zero (people are just starting to buy DVD recorders,
for crying out loud). Me, I'm ballparking the end of 2006 before anything
interesting really starts to happen in the high-def disc arena. Until then, put
in a well-transferred DVD and sit a little farther back from your TV. It all
looks like HD from the other side of the room.