Samsung announces open mobile platform named bada
(Credit: bada.com)
In a press release, Samsung announced its own open mobile platform called bada--a word that means ocean in Korean. This move will open up the Samsung mobile phone ecosystem to third-party developers through the use of a software development kit (SDK) that will be unveiled in December.
The main smartphone platforms in use currently are Windows Mobile, iPhone OS, BlackBerry and Android. Whether there's space for another to thrive is a big question mark.
Samsung's latest move did not come as a complete surprise though, as we asked the chaebol earlier this year if it would provide an SDK for its "smarter than smartphone" Samsung Jet model. The answer was that it would assess demand before deciding, and given today's announcement, it looks like the company has made an assessment for, rather than against, such a move.
Details regarding bada are scant at the moment, but we expect to hear more in December when the company holds its launch event for the platform in London. For now, you can check out the official bada site here.
About the author
Editor John Chan's love for gadgets can be traced back to the days when he disassembled his toys and couldn't put them back together again. He practices great restraint in not opening up every review product that comes through the CNET Asia Labs, and before that, in his previous job at HardwareZone. He has reviewed items big and small, from mobile phones to projectors and feels everyone should carry a multitool at all times in case of MacGyver situations.
Latest comments
This innovation is most welcome, I live in a third world country where a mobile phone is growing to mean alot, Because more than half of the populations of developing nations live in rural areas, many people will prefer to use their phones for ineternet and they need it when its fast...therefore the introduction of Bada will boost SAMSUNG the more and push it further in the market as it is known that the largest number of cellphone users is found in the developing world. Because Bada is new, we just hope that it comes out as one of the best in the market, not to compromise the existing one
They should do a joint venture with Microsoft's search engine. Then it can be called... drumroll... Bada-Bing! ... cue the clashing cymbals.
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