HP debuts new inkjet technology and printers

HONG KONG--Substandard grainy prints may be a thing of the past, and that's exactly what HP is offering with its latest five-ink printing system. In fact, this is just the tip of the iceberg, going by its myriad consumer and enterprise printing solutions showcased at its Engage Excite Experience media summit. The latest 2008 lineup includes standalone and multifunctional inkjet and laser printers with convenient wireless connectivity and value propositions, among others.

During the keynote speeches, its top executives also touched on the company's regional expansion plans to increase its presence as well as a new business strategy. The latter encompasses the theme of the event by engaging its customer through an enhanced shopping experience and an exciting array of products with next-generation capabilities. For example, enabling consumers to print from home, retail and the Web via its online HP Snapfish portal in five Asian countries.

The five-ink printing system available on its D5460, C5380 and C6380 Photosmart inkjets differ from the conventional CMYK (Cyan, Magenta, Yellow and Black) equivalent in two key areas. Firstly, it introduces a fifth pigment black ink to deliver laser-quality text. Secondly, new long-lasting CMYK printheads with dual-drop-volume and scalable printing technologies help realize finer details, up to 9,600dpi resolution on HP's advanced photo papers.