Samsung forges ahead with new IT solutions

Hannover, Germany--Samsung today launched a selection of new IT products targeted at both the business and consumer markets at CeBIT 2007.

The star of the launch is undoubtedly a new AIO printer that is tout by Samsung to be the smallest in the world. The CLX-2160N is a laser printer with a tiny footprint, roughly half the size of a similarly featured printer, but with additional perks such as one-touch ID copying. Another printer, the ML-4050N, a monochrome laser with a 9 seconds first page print time, and a top speed of 38ppm in A4, was also introduced at the show.

In an interview with Hyundae Shin, Vice President for Samsung's printing supplies team, he explained the fact that Samsung only has laser printers at CeBIT is that the Korean firm is pursuing laser printing technology for all its business and consumer printing products. In fact, he revealed that Samsung sees laser printing as a key technological driver for the Korean firm's printers, given what it believes is the lower cost per print and faster print speeds.

Along with the new hardware, Samsung also announced a new alliance with both Solution Printing Partners (SP3), a printing solutions company, and IBM. Forged with the intent of increasing Samsung's share of the business printing market, the partnership proposes to synergize Samsung's regional sales and support systems with SP3's printing solutions packages and IBM's Business Output Optimization and JScribe technology. Of course, such a print solution would undoubtedly place the Korean company on a direct warpath with Hewlett Packard's lucrative business printing business.

In a press release statement, Dr Jongwoo Park, President of Samsung's Digital Media Business, explained that the new alliance is part of Samsung's plans to surge into the B2B market on the back of both hardware and software combinations that can be crafted to fit the dissimilar needs of its customers. In fact, in a personal aside with Park Sang Jin, President and CEO of Samsung Southeast Asia and Oceania, he revealed that Samsung will gradually be moving towards the trend of launching hardware products paired with dedicated solutions instead of just standalone products.

Model name	In a nutshell
Samsung CLX-2160N Click for more images	Wow factor: Currently the world's smallest AIO laser printer Other notable frills: One-touch ID copying 413.2 x 363.5 x 333mm 16ppm (b&w); 4ppm (color)
Samsung ML-4050N Click for more images	Wow factor: This fellow is the speed demon of printers Other notable frills: 9 seconds first page print time 38ppm in A4 64MB installed memory