14 celeb-powered start-ups: Where are they now?
Celebrity: David Caruso
Celebrity: David Hasselhoff Site: Hoffspace David Hasselhoff had a posse. So big in fact that he got tired of using other social networks to keep track of all his fans and thus created his own, which has aptly been dubbed "Hoffspace" Like 50Cent, the Hoff has chosen to use Ning. The difference: Hasselhoff has managed to make his site look pretty good. Status: Hoffspace is alive and well with over 16,000 members after launching in late August.  Site: Goop.com As mentioned before, it's hard to know what will become of Goop. If anything, Paltrow has enough star power to run a brand without having to do all of the dirty work as Martha Stewart and Oprah have done with some of their online efforts. Status: Kind of launched. There's no actual content yet. Celebrity: Kanye West Site: KanyeTravel.com Kanye Travel is like any other travel site. You can buy plane tickets, book a rental car, and pick out hotel rooms in the same place, with one bill to pay. Where the hip-hop artist is doing things a bit differently is using the same space to sell tickets to his shows and getting attractions on-board to give out special rates to KanyeTravel.com users. Status: Alive and kicking but slow. The site has also not yet taken on the challenge of mixing in the ticket sales and discounts. Celebrity: MC Hammer Site: DanceJam DanceJam is a really interesting service that's a bit like an encyclopedia for forms of dance that blends in competitions and instructional videos. We checked it out back before it launched last November. Status: Alive and kicking. According to Compete.com, it's had a healthy zigzag of unique user growth leading into September, although it's still got a way to go before it's a household name. Tags: Site, Celebrity, TV, Social Networking, video |
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