Your next PC could be made of castor oil
TOKYO, JAPAN--In a nod to the ever-fluid world of technology needs, Fujitsu has adopted for 2007 the theme of "Field Innovation: Converting IT-enabled Innovation into Business Value".
While this may sound dry and uninspiring to the observer, the spirit behind the meaning was made more than clear when Fujitsu Ltd chairman Naoyuki Akikusa opened the two-day Fujitsu Forum 2007 on Tuesday. In a keynote, he remarked that corporate and national competitiveness will increasingly lie in the ability to innovate the real world and that values are shifting from components to integration.
This is Fujitsu's third forum since it first began in 2005. In line with the call to globalize, this is also a first for the Japanese company to invite the global press. For the past two shows, Fujitsu has focused on the Japanese market. Now it says it is looking beyond Japan, with China clearly writ large in its books. At least 20 Chinese publications were represented at the forum.
The event lines up a series of seminars and showcases the company's latest ideas on how field innovation helps integrate people, processes and IT in five areas including Frontline Business Innovation and Universal Design and Environmental Activities.
Here're some favorites that caught our eye.
Castor oil eco materials
Plant-based plastics aren't new, but Fujitsu is experimenting beyond the usual resin made from corn and looking to castor oil.
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Photocatalyst in notebooks
Here's a new photocatalytic paint which, in combination with silver-apatite, breaks down dirt when exposed to light, and more. |
FPcode
Where's Wally? While not quite the same as the elusive character, this one contains hidden codes which can be read only with a camera phone or PC with USB camera.
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UBWall
These digitized ads act in tandom with FeliCa IC cards and mobile phones to create downloadable services such as discounts and screensavers.
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Earthquake alert
Pop-up clients issue warnings on your office PC, giving crucial information such as Richter Scale, sensitivity of the quake and how much time you have left before the quake hits you. It'll even save your work files and shut down the PC.
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FLEPia
Taking off from Fujitsu's color e-paper, this allows any text from business documents to work instructions, to e-newspapers and advertising to be display on portable information terminals utilizing its color electronic paper technology.
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