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Top 10 buzzwords of the past 10 years



Take me to: #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10

8. Brick-and-mortar
As the dot-coms grew in number, they needed a way to refer to their counterparts that operated out of traditional stores. Thus, brick-and-mortar was coined to describe merchants who operated outside of the online world. Why a mouthful like brick-and-mortar was chosen is a little puzzling, as we're pretty sure we've seen some stores out there in buildings that are made of metal or wood.

 

 
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