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Top 10 dot-com flops



Take me to: #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10

7. MVP.com (1999-2000)
Like Planet Hollywood and Flooz.com, MVP.com proved that celebrity endorsements are worth nothing in the long run. Backed by sports greats John Elway, Michael Jordan, and Wayne Gretzky and US$65 million, MVP sold sporting goods online. Founded in 1999, the company grew to more than 150 employees, but a high-profile partnership came to be a liability. A few months after its launch, MVP.com entered into an US$85 million, four-year agreement with CBS in which the network would provide advertising in exchange for an equity stake in the e-tailer. Yet barely a year later, CBS and its online affiliate SportsLine.com killed the agreement because MVP.com failed to pay the network an agreed-upon US$10 million per year. The game was over for MVP.com soon afterward, and SportsLine took over the domain.

 

 
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