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Top 10 dot-com flops



Take me to: #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10

6. Boo.com (1998-2000)
Though Boo.com is another flop that has been given new life by Fashionmall.com, its original incarnation proved that dot-com flops were not restricted to US shores. Founded in the UK as an online fashion store, Boo.com was beset with problems and mismanagement from the start. Its complicated Web site, which relied heavily on JavaScript and Flash, was very slow to load at a time when dial-up Internet usage was the norm. Boo spent wads of cash to market itself as a global company but then had to deal with different languages, pricing, and tax structures in all the countries it served. The company also mysteriously decided to pay postage on returns, but even more importantly, sales never reached expectations. Boo.com eventually burned through US$160 million before liquidation in May 2000.

 

 
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