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Top 10 dot-com flops



Take me to: #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10

5. eToys.com (1997-2001)
eToys is now back in business, yet its original incarnation is another classic boom-to-bust story. The company raised US$166 million in a May 1999 IPO, but in the course of 16 months, its stock went from a high of $84 per share in October 1999 to a low of just 9 cents per share in February 2001. Much like Pets.com, eToys spent millions on advertising, marketing, and technology and battled a host of competitors. And like many of its failed brethren, all that spending outweighed the company's income, and investors quickly jumped ship. eToys closed in March 2001, but after being owned for a period by KayBee Toys, it's now back for a second run.

 

 
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