AMD showcases new Tigris laptops and Vision branding
SINGAPORE--While the general consumer mindset is still stuck in the Gigahertz race era, AMD is trying hard to shift focus away from specification sheets to actual user experience. So while its main competitor is giving star ratings to its offerings, the Sunnyvale company is rebranding its new line of Tigris machines with the Vision logo.
 New Vision logos coming to your AMD laptop soon. (Click for larger image) Vision machines will also be compatible with two new application: Fusion Media Explorer and Fusion Utility for Mobility. The former is a 3D interface that sorts and displays multimedia files for easy access, while the latter helps increase battery life by shutting down background processes or turning off power-saving features to boost performance. These applications can be installed only on machines with both AMD processors and ATI graphics cards. While AMD is not interested to compete in the Netbook market, it has its eyes set on the Intel CULV segment with its Neo platform. The first-generation Neo machine, the HP Pavilion dv2, was a good but pretty pricey unit. Moreover, it was the only choice if one wanted a Neo laptop. A second-generation ultrathin machine promises not only a larger 13.3-inch screen size, but longer battery life and better graphics performance than its competitors. This time, there are 10 OEMs with 20 different models ready to offer the Neo platform. For mainstream markets, the Tigris platform based on the new AMD dual-core processor and ATI Mobility Radeon HD4200 graphics forms a unique partnership. By offloading encoding and decoding loads from the CPU to the GPU, it allows the laptop to use less time converting video files and lower power when viewing high-definition clips. AMD feels that the common industry practice of giving idle times as battery life is not an accurate indication. Instead, it believes that the focus should be on active time since most users are unlikely to leave the machine alone for extended periods. Internal tests by the Sunnyvale company demonstrates that while its idle time is lower, the active period is as long as or even longer than its competitors. If this tickles your fancy, take a look at a couple of Asus models below that sport AMD's new laptop platform. New products
Tags: Neo, Laptop Computer, multimedia, DVD Writer, processor
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