Toshiba goes Beyond Freedom
"How will you notebook next?", that is a question which Toshiba hopes to answer at the joint presentation with Microsoft and Intel representatives. According to Tay Choon Song, marketing & e-Business manager of Toshiba's Computer Systems Division: "Beyond Freedom recognizes that mobility alone, even with its positive sense of liberation, is insufficient in today’s fast-evolving society. The new Toshiba slogan communicates the need to go beyond mobility and address each individual lifestyle of every customer". In other words, the Japanese company has a complete line of mobility products to suit every profession. The rebranding campaign, which was first launched in Hong Kong, will take off later this month in Malaysia, Indonesia, India, Pakistan and Thailand. In addition to the new slogan, Toshiba is also taking a more personal approach by adopting an imaginary character--Pala-chan--which will front the Qosmio F20 and F30 notebooks and eventually be associated with the company's line of mobile peripherals and accessories. Its physical avatar takes the form of a 1GB MP3 player, which will retail for S$179 (US$131.79) as part of Toshiba's campaign.
The Qosmio series is Toshiba's flagship model, which incorporates high-end multimedia features to function as a replacement for home entertainment. The Satellite models are budget-friendly offerings which combine some multimedia functions from the Qosmio line with security tools such as fingerprint sensor and Trusted Platform Module (TPM) chip. The Tecra and Portege notebooks are business-oriented offerings which provide more connectivity and security tools via Toshiba's EasyGuard Technology. It combines physical protection such as harddisk shock absorbers and spill-proof keyboards with security features that protect your data in the event of theft or viral attack. It also has an interface which gives easy access to wireless networks and an optimization function that allows for quick presentations and even screen rotation. A total of three consumer notebooks and five business laptops with the Core 2 Duo processors are already available in stores from today.
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