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This story was printed from CNET Asia.
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Samsung unveils 2007 lineup at 3GSM

By Reuben Lee
15/02/2007
URL: http://asia.cnet.com/reviews/mobilephones/0,39050603,61989258,00.htm

Other 3GSM 2007 stories
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Nokia brings Internet connectivity to the masses
Motorola shows off nine new mobiles at 3GSM
Microsoft unveils 21 Windows Mobile 6 devices
BlackBerry 8800 debuts
HP unveils smart phone at 3GSM
At 3GSM, a call for mobile ad standards
Microsoft launches 'PlayReady' DRM system
Emerging markets fuel cell phone growth
Music exec slams mobile entertainment experience

This year's 3GSM World Congress tradeshow in Barcelona can only be described as grandiose, with vendors frenetically dishing out droolworthy and more models on the catwalk of mobile technology than Victoria Secret has lingerie-clad babes in its new catalog collection.

Without a doubt, Samsung made the hugest impression simply with its announcement of more than 12 new handsets at the show. Of course, as expected of the Korean chaebol, it unveiled even slimmer versions of its Ultra Edition series as well as new additions to its multimedia Ultra series. Showcased for the first time as well were new SGH-E-series cellulars, a Symbian OS-based smart phone and a unique QWERTY-enabled swivel SGH-P110 handset.


Samsung Ultra Edition 5.9
The new Ultra Edition II series will comprise four slimmer yet more powerful versions of its current super-thin mobile lineup. The Ultra Edition 5.9 (U100), which measures just 5.9mm thick, has been touted by Samsung as the world's slimmest handset. Despite shaving 1mm off its Ultra Edition 6.9 predecessor, the 5.9 packs a higher-resolution 3-megapixel camera. The Ultra Edition 9.6 (U300) clamshell offers a slightly slimmer form factor than the Ultra Edition 9.9, while the Ultra Edition 10.9 (U600) slider trims another 2mm off the Ultra Edition 12.9. The Korean mobile giant also introduced a thinner successor to the HSDPA-enabled Ultra Edition 13.8 slider called the Ultra Edition 12.1 (U700).


Samsung Ultra Smart F700
Samsung has also expanded its multimedia Ultra portfolio with three new HSDPA handset offerings. Top of the heap is the Ultra Smart F700 model announced one week earlier, which is seen as the company's answer to the iPhone with a full touchscreen display. Mediocrity being a taboo word, the Korean chaebol has obviously gone for the jugular by also throwing onboard a 5-megapixel camera, slide-out QWERTY keypad and onboard video and music player. We'll have to see if it also delivers.

However, the most eye-catching of the trio has to be the Ultra Video F520 with its dual slider design. By this, the phone not only slides vertically to reveal the number pad, it can be shifted horizontally to display the QWERTY keypad. The Korean company also showcased its first DVB-H-enabled F510 phone in its Ultra series at the show.


Samsung Ultra Smart F520
Adding to Samsung's smart phone lineup is the slim i520 slider, running on Symbian OS Version 9.2 (S60 3rd Edition Feature Package 1) and featuring HSDPA, a 2-megapixel camera, 2.3-inch QVGA display and Bluetooth.

For the mainstream set, there are four new SGH-E-series (one candy bar and four sliders) mobiles, all of which will sport 2- or 3-megapixel cameras, Bluetooth (with A2DP stereo profile) and microSD card slots. What caught our attention was the SGH-P110, which features a unique swivel design that hides a full QWERTY keypad.

Last, but not least, Samsung also showcased its latest Mobile WiMAX offerings. Among them are the UMPC-like SPH-9000, the SPH-M8100 with T-DMB (Terrestrial-Digital Multimedia Broadcasting) and a USB Dongle to access Mobile WiMAX/HSDPA services via a laptop.


Samsung Ultra Edition II
Model name In a nutshell
Cool factor: Samsung's slimmest Ultra Edition candy-bar phone to date.

Notable features:
  • Triband with EDGE
  • 3-megapixel camera
  • 1.93-inch 220x176-pixel TFT display with 262K colors
  • Music and video player
  • Document viewer; offline mode; TV-out
  • 70MB onboard memory
  • Bluetooth and USB 2.0 connectivity
  • 105.5 x 50 x 5.9mm

    Availability: Q2 2007 in Asia
  • Cool factor: Samsung's slimmest Ultra Edition clamshell phone to date.

    Notable features:
  • Triband with EDGE
  • 3.2-megapixel camera
  • 2.2-inch 320x240-pixel TFT display with 262K colors
  • Music and video player
  • Document viewer; offline mode; TV-out
  • Bluetooth 2.0 and USB 2.0 connectivity
  • 70MB onboard memory
  • 100 x 51 x 9.6mm

    Availability: Q2 2007 in Asia
  • Cool factor: Samsung's slimmest Ultra Edition slider phone to date.

    Notable features:
  • Quadband with EDGE
  • 3.2-megapixel camera with autofocus
  • 2.2-inch 320x240-pixel TFT display with 262K colors
  • Music and video player
  • Business card recognition
  • Document viewer; offline mode; Yahoo ready
  • 60MB onboard memory; microSD card expansion slot
  • Bluetooth 2.0 and USB 2.0 connectivity
  • 103.2 x 49.3 x 10.9mm

    Availability: Q2 2007 in Asia
  • Cool factor: Samsung's slimmest 3G/HSDPA-enabled Ultra Edition slider phone to date.

    Notable features:
  • Triband with 3G, HSDPA and EDGE
  • 3.2-megapixel camera and VGA camera
  • 2.2-inch 320x240-pixel TFT display with 262K colors
  • Music and video player
  • Full HTML browsing (NF 3.4)
  • Picture editing; :Living World
  • 20MB onboard memory; microSD card expansion slot
  • Bluetooth and USB 2.0 connectivity
  • 102.5 x 50 x 12.1mm

    Availability: Q2 2007 in Asia

  • Multimedia Ultras
    Model name In a nutshell
    Cool factor: Samsung's first Ultra handset with full touchscreen display and QWERTY keypad

    Notable features:
  • Triband with EDGE, 3G and HSDPA
  • 5-megapixel camera with autofocus
  • Full touchscreen with QWERTY keypad
  • 2.78-inch 440x240-pixel TFT display with 262K colors
  • Music and video player
  • Document viewer; offline mode; Flash UI; full HTML browsing
  • microSD card expansion slot
  • Bluetooth and USB 2.0 connectivity
  • 104 x 50 x 16.4mm

    Availability: To be announced
  • Cool factor: Samsung's latest HSDPA handset comes with full touchscreen and dual slider

    Notable features:
  • Triband with EDGE, 3G and HSDPA
  • 3-megapixel camera with flash
  • Full touchscreen with dual slider
  • 3-inch 480x272-pixel TFT display with 262K colors
  • Music and video player
  • Document viewer; offline mode; Flash UI; full HTML browser
  • Bluetooth 2.0 and USB 2.0 connectivity
  • microSD card expansion slot
  • 104.8 x 53.7 x 17.4mm

    Availability: To be announced
  • Cool factor: Samsung's first Ultra-series handset to feature DVB-H.

    Notable features:
  • Triband with EDGE, 3G and HSDPA
  • 2-megapixel camera
  • Onboard DVB-H tuner
  • 2.4-inch 320x240-pixel TFT display with 262K colors
  • Music and video player
  • Landscape view (self-standing swivel screen)
  • TV-out; e-book applications
  • 410MB onboard memory; microSD card expansion slot
  • Bluetooth 2.0 and USB 2.0 connectivity
  • 116.5 x 50.4 x 10.7mm

    Availability: To be announced
  • Cool factor: Samsung's slider smart phone with Symbian OS.

    Notable features:
  • 3G, HSDPA and EDGE
  • 2-megapixel camera and VGA camera
  • 2.3-inch 320x240-pixel TFT display with 262K colors
  • Music and video player
  • Full HTML browsing; Symbian OS 9.2
  • 40MB onboard memory; microSD card expansion slot
  • Bluetooth 2.0 (with A2DP stereo profile) and USB 2.0 connectivity
  • 101.7 x 50.5 x 17.9mm; 99g

    Availability: Currently not planned for Asia

  • Mainstream handsets
    Model name In a nutshell
    Cool factor: Samsung's new 3-megapixel candy-bar phone.

    Notable features:
  • Triband with EDGE
  • 3-megapixel camera with autofocus
  • 1.79-inch 220x220-pixel TFT display with 262K colors
  • Music and video player
  • FM radio
  • microSD card expansion slot
  • Bluetooth (A2DP stereo profile) and USB 2.0 connectivity
  • 94 x 42 x 13.5mm

    Availability: April 2007
  • Cool factor: Samsung's new 2-megapixel slider.

    Notable features:
  • Triband with EDGE
  • 2-megapixel camera
  • 2-inch 176x220-pixel TFT display with 262K colors
  • Music and video player
  • FM radio
  • Bluetooth 2.0 and USB 2.0 connectivity
  • microSD card expansion slot
  • 97 x 46 x 16.8mm

    Availability: May 2007
  • Cool factor: Another 2-megapixel slider from Samsung.

    Notable features:
  • Triband with EDGE
  • 2-megapixel camera
  • 2-inch 176x220-pixel TFT display with 262K colors
  • Music and video player
  • Fm radio
  • Offline mode; SOS Message
  • microSD card expansion slot
  • Bluetooth 2.0 (with A2DP stereo music profile) and USB connectivity
  • 100 x 50.5 x 14.9mm

    Availability: Late February / Early March
  • Cool factor: Samsung's 2-megapixel slider with music download capabilities.

    Notable features:
  • Quadband
  • 2-megapixel camera
  • 2.22-inch 320x240-pixel TFT display with 262K colors
  • Music and video player
  • Document viewer; music library; NF 3.4 browser
  • microSD card expansion slot
  • Bluetooth 2.0 (with A2DP stereo profile) and USB 2.0 connectivity
  • 101.5 x 52.5 x 10.6mm; 99g

    Availability: April 2007
  • Cool factor: Samsung's swivel phone with QWERTY keypad.

    Notable features:
  • Triband
  • VGA camera
  • Swivel design with QWERTY keypad
  • 2.1-inch 176x220-pixel TFT display with 262K colors
  • Music and video player
  • Instant Messaging / speakerphone
  • 25MB onboard memory
  • Bluetooth 2.0 (with A2DP stereo profile) and USB connectivity
  • 91 x 47 x 19.5mm

    Availability: Currently not planned for Asia

  • Mobile WiMAX handsets and accessories
    Model name In a nutshell
    Cool factor: Samsung's UMPC-like device with Mobile WiMAX support.

    Notable features:
  • Runs Windows XP
  • 1GHz Transmeta CPU
  • 30GB hard drive with microSD card slot
  • 5-inch WVGA display
  • QWERTY keypad
  • Mobile WiMAX / CDMA 1x EV-DO
  • 1.3-megapixel camera
  • Bluetooth and USB 2.0 connectivity
  • 143 x 92 x 29.7mm; 560g

    Click here for another image of the SPH-P9000.
  • Cool factor: Samsung's claims that the M8100 is the world's first Mobile WiMAX PDA-phone.

    Notable features:
  • Runs Windows Mobile 5.0
  • Mobile TV: Terrestrial DMB
  • 128MB ROM; 64MB RAM; MMC micro card slot
  • 2.8-inch QVGA display
  • Mobile WiMAX (IEEE 802.16e) / CDMA2000 1x EV-DO (1900MHz)
  • 2-megapixel camera; second CGA cam for video calls
  • Bluetooth (with A2DP stereo profile) and USB connectivity
  • Digital power amp

    Click here for another image of the SPH-M8100.
  • Cool factor: This USB dongle connects to a laptop to allow access to Mobile WiMAX and HSDPA services.

    Notable features:
  • Mobile WiMAX and HSDPA
  • Supports Multi Connection Manager
  • Compatible to Windows XP and 2000
  • 96 x 46 x 15mm