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This story was printed from CNET Asia.
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Walkman and Cyber-shot phones go slim

By Reuben Lee
06/02/2007
URL: http://asia.cnet.com/reviews/mobilephones/0,39050603,61987356,00.htm


The W880i is Sony Ericsson's slimmest phone yet
(click for more info)
SINGAPORE--Sony Ericsson today unveiled its 2007 product lineup which included two new Walkman phones, a pair of Cyber-shot offerings and four mainstream handsets. The Japanese-Swedish phone maker also showcased its latest range of cellular accessories, encompassing everything from Bluetooth headsets to portable speakers.

The star of the show, however, was undoubtedly the W880i Walkman phone. First announced at the CES tradeshow in Las Vegas earlier this year, the 3G-enabled W880i is possibly the company's slimmest offering to date. It measures just 9.4mm and is encased in a sleek stainless steel casing. Also making its debut under the Walkman branding is the W610i, a quadband candy bar with a 2-megapixel camera, stereo Bluetooth and Memory Stick Micro slot.


Sony Ericsson's slim Cyber-shot camera-phone, the K550i
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Adding to the company's Cyber-shot portfolio were two new handsets, the K810i and K550i. The K810i sports a similar feature set as the K800i, but now offers a slimmer silhouette. It also features new onboard applications such as PhotoFix which helps to enhance image quality. The 2-megapixel K550i, which fills up the lower-end spectrum for the Cyber-shot series, will also have an i-mode edition called the K550im.

Sony Ericsson didn't forget its mainstream and entry-level users, trotting out the K220i, K200i, J120i and J110i.


The HBH-PV710 Bluetooth Headset boasts up to 12 hours talktime
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At the event, the company also showcased its full range of mobile phone accessories. These included the HBH-PV702 and HBH-PV710 Bluetooth headsets, CDS-65 desk stand, HCB-120 Bluetooth car speakerphone as well as HPM-75 stereo portable handsfree. Music-related accessories such as the MRC-60 music remote control, MBR-100 Bluetooth music receiver and MPS-70 portable speakers were also displayed.

The new handsets can be expected in selected cities across Asia in Q2 2007, with the exception of the W880i and K550i/K550im which will be launched in the first quarter. Besides the PV710, MRC-60 and MBR-100 which are slated for Q1, the rest of the accessories will roll out in Q2 2007. Sony Ericsson also plans to launch a PC300 Mobile Broadband PC Card, which supports HSDPA, UMTS, EDGE and GPRS, in the third quarter of this year.


Sony Ericsson's new Walkman and Cyber-shot phones
Model name In a nutshell
Cool factor: Sony Ericsson's slimmest 3G Walkman phone to date.

Notable features:
  • Triband with 3G
  • Walkman Player 2.0
  • 2-megapixel camera
  • 9.4mm slim form factor
  • Stainless steel finish
  • 1.8-inch QVGA TFT display with 262K colors
  • Bluetooth 2.0 (with A2DP stereo profile)
  • Flight mode; picture blogging; PictBridge
  • Memory Stick Micro card slot

    Availability: Q1 2007 in selected markets
  • Cool factor: Sony Ericsson's Walkman phone with 2-megapixel autofocus camera.

    Notable features:
  • Quadband with EDGE
  • Walkman Player 2.0
  • 2-megapixel camera with autofocus
  • 14mm slim form factor
  • 1.9-inch QVGA TFT display with 262K colors
  • Bluetooth 2.0 (with A2DP stereo profile)
  • Flight mode; picture blogging; PictBridge
  • Memory Stick Micro card slot

    Availability: Q2 2007 in selected markets
  • Cool factor: Sony Ericsson's new and improved Cyber-shot camera-phone.

    Notable features:
  • Triband with 3G
  • 3.2-megapixel camera with autofocus, Xenon flash and image stabilizer
  • BestPic; Photo fix; active lens cover
  • Music and video player
  • 2-inch QVGA TFT display with 262K colors
  • Bluetooth 2.0; USB 2.0
  • Flight mode; picture blogging; full HTML browser; RSS reader
  • Memory Stick Micro card slot
  • FM radio with RDS

    Availability: Q2 2007 in selected markets
  • Cool factor: Sony Ericsson's slim Cyber-shot camera-phone.

    Notable features:
  • Quadband with EDGE
  • 2-megapixel camera with autofocus and advanced LED photo light
  • Active lens cover; Adobe Photoshop Album
  • Music and video player
  • 1.9-inch TFD display with 262K colors
  • Bluetooth 2.0; USB 2.0
  • Flight mode; picture blogging; full HTML browser; RSS reader
  • Memory Stick Micro card slot
  • FM radio with RDS

    Availability: Q1 2007 in selected markets
  • Cool factor: Sony Ericsson's slim Cyber-shot camera-phone with i-mode.

    Notable features:
  • Quadband with EDGE and i-mode
  • 2-megapixel camera with autofocus and advanced LED photo light
  • Active lens cover; Adobe Photoshop Album
  • Music and video player
  • 1.9-inch TFD display with 262K colors
  • Bluetooth 2.0; USB 2.0
  • Flight mode; picture blogging; full HTML browser; RSS reader
  • Memory Stick Micro card slot
  • FM radio with RDS

    Availability: Q1 2007 in selected markets

  • Sony Ericsson's new mainstream handsets
    Model name In a nutshell
    Cool factor: Sony Ericsson phone with VGA camera and FM radio.

    Notable features:
  • Dualband
  • VGA camera
  • Slide show; full-screen viewer
  • 128x128 CSTN display with 65K colors
  • FM radio with RDS; FM radio alarm
  • FM radio through loudspeaker
  • Speakerphone
  • Available in Frost White and Ocean Blue

    Availability: Q2 2007 in selected markets
  • Cool factor: Sony Ericsson phone with VGA camera.

    Notable features:
  • Dualband
  • VGA camera
  • Slide show; full-screen viewer
  • 128x128 CSTN display with 65K colors
  • Speakerphone
  • Available in Metallic Black and Light Champagne

    Availability: Q2 2007 in selected markets
  • Cool factor: Sony Ericsson's entry-level offering with FM radio.

    Notable features:
  • Dualband
  • 96x64 CSTN display with 65K colors
  • FM radio with RDS; FM radio alarm
  • FM radio through loudspeaker
  • Alarm, calculator and reminder
  • Less than 17mm thick

    Availability: Q2 2007 in selected markets
  • Cool factor: Sony Ericsson's entry-level offering.

    Notable features:
  • Dualband
  • 96x64 CSTN display with 65K colors
  • Alarm, calculator and reminder
  • Less than 17mm thick

    Availability: Q2 2007 in selected markets


  • Sony Ericsson's latest cellular accessories
    Model name In a nutshell
    Cool factor: Sony Ericsson's new Bluetooth handsfree headset.

    Notable features:
  • Bluetooth 1.2
  • Dark grey, black body with white and black covers
  • Comes with charger and user guide
  • Up to 8 hours talktime
  • Up to 200 hours standby time
  • 61 x 18mm; 14g

    Availability: Early Q2 2007
  • Cool factor: Sony Ericsson's new Bluetooth handsfree headset with extended talk time and standby time.

    Notable features:
  • Bluetooth 1.2
  • Silver body with red and brown covers
  • Comes with charger, neckstrap and user guide
  • Up to 12 hours talktime
  • Up to 300 hours standby time
  • 61 x 18mm; 14g

    Availability: Late Q1 2007
  • Cool factor: Sony Ericsson's new stereo portable handsfree kit.

    Notable features:
  • Metallic silver and black
  • Comes with user guide
  • Compatible with selected Sony Ericsson phones
  • 1m cord
  • 17g

    Availability: Mid-Q2 2007
  • Cool factor: Dock with remote control for music playback and charging.

    Notable features:
  • Plays music and charges phone
  • Remote control allows track selection, volume control and speakerphone
  • Compatible with selected Sony Ericsson handsets

    Availability: Q1 2007
  • Cool factor: Bluetooth headset with interchangeable colors.

    Notable features:
  • Comes with two cable: RCA and 3.5mm jack
  • Available in black
  • Bluetooth Handsfree 1.2; supports A2DP Bluetooth stereo profile
  • Up to 12 hours talktime; 300 hours standby
  • 78 x 26 x 14mm; 19.1g

    Availability: Q1 2007
  • Cool factor: Speaker attachment for selected Sony Ericsson phones.

    Notable features:
  • Lightweight speakers
  • Powered by the phone's battery
  • Built-in FM antenna

    Availability: Q2 2007
  • Cool factor: Bluetooth speakerphone with caller ID display.

    Notable features:
  • Bluetooth connectivity
  • Digital display for caller ID
  • Tilt sensor
  • Up to 24 hours talktime; 450 hours standby

    Availability: Q2 2007
  • Cool factor: Desk stand for data transfer and charging.

    Notable features:
  • USB connectivity
  • Data transfer and phone charging
  • Compatible with selected Sony Ericsson phones

    Availability: Q2 2007
  • Cool factor: Broadband PC Card for HSDPA, 3G, EDGE and GPRS.

    Notable features:
  • Supports HSDPA, 3G, EDGE, GPRS, CSD and SMS networks
  • PC Card Type II, 32-bit Cardbus
  • Compatible with all leading VPNs

    Availability: Q3 2007