By Damian Koh
06/12/2006
URL: http://asia.cnet.com/reviews/mobilephones/0,39050603,61972363,00.htm

	The Samsung SGH-E420 exudes feminine appeal

HONG KONG--Besides the Ultra Music, Video and Messaging, Samsung also announced seven new mobile phones slated for Asia in 2007.

Of the handsets showcased at the ITU Telecom World 2006 tradeshow in Hong Kong, the SGH-E420 certainly stood out with its glossy yet feminine design, albeit a rather basic feature set. Its front LCD display can be used with the onboard VGA camera for self-protraits.

The Korean mobile phone company, however, took a different approach with the SGH-X520 which sports a compact design similar to the SGH-E870 but is expected to appeal to male users with its Zippo lighter-looking appearance.

As with the recent Samsung Ultra Edition and SGH-E900 handsets, Samsung will be introducing more colors for its mobile phones. The SGH-E490 and SGH-E570, for instance, will come in multicolor hues with the latter sporting up to four different shades instead of the traditional silver option.

		Recent ITU stories Samsung's Ultra mobiles go multimedia Amoi launches E72, E75, E76 and E78 smart phones Snapshots at ITU Telecom World '06

Both the SGH-P930 and SGH-P940, which are probably successor models to the SGH-P900 and SGH-P910 models unveiled at CeBIT in March, will come with onboard DVB-H receivers for watching TV programs. However, the rollout of these handsets will be dependent on whether the availability the DVB-H broadcast service in the different countries. The two TV-phones will also be equipped with HSDPA and 3G connectivity.

With the exception of the SGH-i718 (not highlighted in this story) which will be available only in China, consumers can expect all the new mobile phones to be available in the first quarter of 2007.

Samsung's 2007 lineup

Model name	In a nutshell
Samsung SGH-E390 Click for larger image	Notable features: Quadband GSM with EDGE 1.3-megapixel camera 2-inch 176 x 220-pixel LCD with 65K-color support Supports multiple music and video formats microSD expansion slot Bluetooth stereo music (A2DP) Yahoo-ready Availability: N.A. Price: N.A.
Samsung SGH-E420 Click for larger image	Notable features: Triband GSM VGA-megapixel camera 1.8-inch 128 x 160-pixel LCD with 65K-color support Availability: N.A. Price: N.A.
Samsung SGH-E490 Click for larger image	Notable features: Triband GSM 1.3-megapixel camera 2.2-inch 176 x 220-pixel LCD with 65K-color support Supports multiple music and video formats microSD expansion slot Yahoo Search Availability: 1st quarter of 2007 Price: N.A.
Samsung SGH-E570 Click for larger image	Notable features: Triband GSM 1.3-megapixel camera 1.8-inch 176 x 220-pixel LCD with 65K-color support Supports multiple music and video formats microSD expansion slot Bluetooth stereo music (A2DP) Pedometer and motion wallpaper Availability: 1st quarter of 2007 Price: N.A.
Samsung SGH-P930 Click for larger image	Notable features: Triband GSM HSDPA/UMTS 2-megapixel camera 2.3-inch 240 x 320-pixel LCD with 262K-color support DVB-H, Bluetooth and USB connectibity options Supports multiple music and video formats TV-output support and digital power amp microSD expansion slot Availability: N.A. Price: N.A.
Samsung SGH-P940 Click for larger image	Notable features: Triband GSM HSDPA/UMTS 2-megapixel camera 2.15-inch 240 x 320-pixel LCD with 262K-color support DVB-H, Bluetooth and USB connectibity options Supports multiple music and video formats TV-output support and digital power amp microSD expansion slot Availability: To be advised Price: N.A.
Samsung SGH-X520 Click for larger image.	Notable features: GSM/GPRS (900/1,800/1,900MHz) VGA-size camera 1.9-inch 128 x 160-pixel LCD with 65K-color support Stereo FM radio Infrared connectivity Availability: 1st quarter of 2007 Price: N.A.