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This story was printed from CNET Asia.
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Sony Ericsson's fantastic four

By Juniper Foo
14/06/2005
URL: http://asia.cnet.com/reviews/mobilephones/0,39050603,39236417,00.htm

Despite the months-long hype over the Walkman-labeled W800i and the recent launch of the K750i and Z800i, Sony Ericsson still had a few more surprises up its sleeves at today's global press launch held at Singapore's Odeon Towers.

With a day to go before CommunicAsia 2005 opens at the Singapore Expo, Sony Ericsson has opted to start the show early ahead of the pack. The nine phones and four add-ons, of which four are brand new, will target different demographic segments. They will also be differentiated by the last letter tagged at the end of the model name. "i" will identify mobiles for Asia Pacific, Hong Kong, Europe, Middle East, Africa and Latin America. "c" will denote handsets headed for the mainland China market. While an "a" code signifies editions intended for US users.
Cell phones
At the media event, the company appeared to be steering interest toward its funky S600i swivel phone, which is clearly designed to deliver maximum fun with a host of entertainment features. These include a 1.3-megapixel camera, a 1.8-inch rotatable display for portrait or landscape 3D gaming, multiplayer peer-to-peer gaming via Bluetooth, music player with stereo speakers, and 64MB of internal RAM.

Jan Wareby, corporate executive vice president and head of Sales and Marketing, added that Sony Ericsson's strategic focus will be on imaging, entertainment and a suite of enterprise features.

The mobile devices can be expected on shelves from Q3 of 2005.


Check out Sony Ericsson's: Awesome foursome | Other mobiles | Upcoming accessories

Sony Ericsson's new foursome

Model Names
Availability
Basic features
Price
Q3 2005
Lightweight 3G candy bar that comes with 1.8-inch 262K TFT LCD screen, 3D games, 32MB onboard memory, FM radio, music player, 72-chord polyphony, Bluetooth, dual onboard camera, 1.3-megapixel camera and push email, among a slew of features.
TBC
Q3 2005
Triband; 32-chord polyphony, dedicated ringtone speaker, alarm clock, infrared, games, calendar.
TBC
Q3 2005
World phone in a clamshell design that's complemented by exchangeable front plates. Sports a 1.8-inch TFT display, Bluetooth, 16MB internal memory, Internet browswer, VGA camera, speakerphone and caller ID associated light effects.
TBC
Q4 2005
Swivel triband that aims for fun, with features that include Internet browsing, music player with two stereo speakers, POP3/IMAP email, Bluetooth which allows multiplayer peer-to-peer wireless gaming, a 1.3-megapixel camera and a widescreen 1.8-inch 262K LCD display.
TBC


Check out Sony Ericsson's: Awesome foursome | Other mobiles | Upcoming accessories


Check out Sony Ericsson's: Awesome foursome | Other mobiles | Upcoming accessories

Other Sony Ericssons showcased

Model Names
Availability
Basic features
Price
Just out
Triband, 2-megapixel camera with autofocus, MP3, AAC playback, FM radio, video recording and playback, infrared, Bluetooth, 32MB internal memory, supplied 64MB Memory Stick PRO Duo.
S$698 w/2-yr plan
TBC
3G, 1.3-megapixel with Motion Eye rotating camera and flash, Bluetooth, video recording and playback, email, MP3 ringtones, ships with 64MB Memory Stick DUO.
S$838 w/2-yr plan
Now out
Triband, VGA camera, video messaging, recording and playback, MP3 ringtones, 3D games, infrared, speakerphone, voice dial, 12MB internal memory.
S$288 w/2-yr plan
Q3 2005
2-megapixel camera with autofocus, infrared, MP3, AAC playback, dedicated music buttons, video recording and playback, supplied 512MB Memory Stick PRO Duo, rated playback time of up to 70 hours.
TBC
TBC
Speakerphone, MP3, AAC playback, voice dial, 3D games, 12MB internal memory.
TBC



Check out Sony Ericsson's: Awesome foursome | Other mobiles | Upcoming accessories

New accessories lineup

Model Names
Availability
Basic features
Price
Q2 2005
Flexible ear hook, choice of three Style-Up covers.
TBC
Q3 2005
Bluetooth 2.0, automatic volume adjustment, digital echo cancelation, noise reduction, new Digital Signal processing to allow use with Bluetooth-enabled devices like PDAs and PCs, up to 6.5 hours of talktime, max. of 13 days' standby, Style-Up cover.
TBC
Q3 2005
Voice Digit Dialing calls numbers automatically when user says digits out loud, information display, connects to phone automatically when ignition key is turned.
TBC
Q4 2005
Combines 3G with Wi-Fi, quadband GMS/EDGE/GPRS connectivity, 32-bit Cardbus Type II, antenna extension of 15.4mm long by 55mm wide x 10.5mm high, 42g.
TBC

Portable Handsfree HPS-60

Bluetooth Headset HBH-610

Bluetooth Car Handsfree HCB-700

GC99 PC Card