Motorola signs on Beckham as global brand ambassador

Reuben Lee | Jun 14, 2006

Expect to see football superstar David Beckham carrying the latest Motorola phones at this year's World Cup as he signs a three-year endorsement deal with the US-based handset maker to promote its cellular products in Asia. The collaboration will kick off with Beckham participating in advertising and retail activities across the region.

According to Motorola's press release, the endorsement deal will include the use of exclusive Beckham content such as screensavers and video clips in its mobile handsets. The England soccer captain will also be involved in Motorola campaigns such as the (MOTO)RED mobile created to help fight AIDS in Africa. (Click for the large image here.)

Filed under: Mobile Phones
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