Remember a day when the most techie communication device a child could have was a walkie-talkie, or am I dating myself here? From preteens to college students, the younger generation is a growing and important segment for the consumer electronics market, as evidenced by the launch of many youth-oriented devices and services. Well, Sony wants a piece of that pie and today announced a new personal communication gadget aimed solely at 18- to 22-year-olds, called the Sony mylo.
mylo, which stands for "my life online," is for those who love to stay in touch with friends via instant messaging and also want to have some fun on the side. It sits somewhere between a souped-up AT&T Ogo and a scaled-down T-Mobile Sidekick 3, but one thing we want to make clear from the get-go is that it's not a cell phone. Instead, it's equipped with built-in Wi-Fi and comes with preinstalled popular instant-messaging clients, VoIP capabilities, a Web browser, and multimedia features. We had the opportunity to check out some working preproduction units, so read on for our impressions.
| Editors' note:
According to Sony, the mylo will currently be available only in the US. The company has no plans to launch the device in Asia.
|
![]() The mylo comes with a slide-out QWERTY keypad for messaging. (click for larger image) | |
The Sony mylo wouldn't be much of a messaging device without a QWERTY keyboard, so we're glad it's equipped with one. It lies beneath the screen, which smoothly slides up and clicks into place. Though we had only a brief time with the mylo prototypes, the keyboard layout seems spacious enough and the buttons tactile. (We, of course, reserve the right to change our judgment after we put the final product through its paces.) The slider design allows the mylo to keep a compact form factor, measuring 123 x 63 x 24.2mm in its closed state and weighing 129.3g, so it won't add much bulk to your backpack. The mylo's 2.4-inch TFT screen is a sight to behold. It shows off 65,536 colors at a crisp 320x240-pixel resolution, and we were quite impressed by the great picture quality as we watched some sample video clips on the device.
As you might have guessed, the Sony mylo can play video (MPEG-4 format) as well as music (MP3, ATRAC, and WMA files). There's also an image viewer with support for JPEG, PNG, and BMP file formats. To store all these files, the mylo has 1GB of flash memory and comes equipped with a Memory Stick Duo expansion slot.
![]() No surprises here. The mylo offers a Memory Stick Duo expansion slot. (click for larger image) | |
A true killer could be the mylo's lack of VPN or 802.1x support. A number of college campuses run open wireless networks, but for security purposes, they still require users to log on to a VPN to access the Internet, so without this type of support, a huge chunk of the mylo's appeal could be nullified.
We also think the mylo's going price of US$349 is rather high. Sony says part of the appeal of the device is that you pay only a one-time fee and don't have to worry about the monthly service charges you'd incur for a cell phone. However, we're willing to bet that college students aren't going to completely ditch their mobiles for this; VoIP/Skype calling hasn't reached that point of saturation yet. Finally, Sony annoyingly restricts you to the use of its proprietary Memory Sticks and included earbuds.
Outlook: We don't deny that the Sony mylo offers some great features. It looks to be solid messaging device, with some nice extras, but let's be honest. In this day and age, college students will still want a cell phone. Are kids really going to carry around two devices? Why not just get the T-Mobile Sidekick 3? Still, we'll reserve final judgment till we've had a chance to fully check out the device. The Sony mylo will be available for preorder in the US in late August and is expected to start shipping in September, but we hope to have the final product in our hands within the next couple of weeks, so check back soon for a full review.
Sponsored links
The Internet Show 2010, 21-22 Apr 2010, Singapore
FREE admission for visitors who pre-register online. Register Today!
Olympus PEN, EP-1 & EP-2
Not a Compact. Not an SLR... It's a PEN!
The new Citi DIVIDEND World MasterCard
Get up to 5% cash back for every dollar charged to your card.
Just right. Nothing more.
The VAIO X Series. It’s everything you desire and nothing you don’t.
Have you made your New Year salary resolution?
Join activeBizPros and find out the average salaries of business professionals




