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How to select the right LG phone

By Damian Koh

In the earlier days, the classification of LG mobiles was straightforward. "B" indicated a budget or an entry-level model, while "W" referred to WAP support. "G", on the other hand, represented GPRS-enabled handsets, and 3G models began with the letter "U" (for UMTS).


LG announced its first CDMA digital mobile handset in 1996.
This year, LG has adopted a new categorization for its mobiles. In Asia and other parts of the world outside the US, handsets beginning with the letter "G" in the prefix refer to models that are sold globally. The second letter represents specific features. For instance, "M" is for Multimedia or Music depending on the region. So "GM", for example, represents a multimedia model that is sold in most parts of the world. LG phones in the US have a different classification model, but we won't go into that.

Since the launch of the Chocolate in 2006, LG has gradually dropped traditional numeric codenames in its marketing campaigns, while injecting a new lease of life into its mobile device business with fashionable and trendy handsets. This was led by the premium Black Label series which featured the Chocolate in 2006, followed by the Shine in 2007 and the Secret in 2008. At the Las Vegas-based Consumer Electronics Show (CES) this year, the company also showcased its strides in innovation with the GD910 watch phone that has a touchscreen panel and 3G. A month later at the Mobile World Congress (MWC) in Barcelona, LG showed off its upcoming GD900 with a striking see-though slider keypad.

Although LG has relied on its own operating system for most of its mobiles phones, the company entered into an alliance with Microsoft this year that will see the Korean chaebol committed to Windows as its primary software for its smartphones. The agreement will result in more than 50 Windows phones by 2012. The company also plans to release Android phones based on Google's open-source OS in Q3 this year. However, unlike Apple and Nokia which also offer content-related services, LG said it will remain a hardware manufacturer.

At a quick glance, LG mobile phones can be classified broadly into four themes: Entertainment (multimedia-centric), Style (fashion-centric), Convergence (smartphones) and Simple Connect (entry-level).

Select a category:


Tags: Smart Phone, Cell Phone, multimedia, touch screen, entertainment
 

 

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