Nokia buys media-sharing site TwangoMedia-sharing site Twango updated its Web site today to announce that it's been chomped up by cell phone manufacturer Nokia. With its cool new toy, Nokia hopes to make it easier for handset owners to share multimedia content among desktop, Web, and mobile platforms.
Financial terms of the deal were not disclosed. I played around with a Twango account for a bit after testing it out when the Redmond, Wash.-based start-up (yes, it was founded by Microsoft alums) came to the DigitalLife trade show in New York last October. It's sort of like a mix between Flickr and multimedia "channel" creator Kyte.tv, facilitating the storage and sharing of a variety of media types and allowing them to be organized into "channels." To be honest, the structure of the site confused me somewhat (are "channels" like Flickr "albums" but with audio and video too?) Then again, I also can't seem to wrap my head around all those fancy Nokia N-series handsets that you can play with at the company's nightclub-like flagship store in midtown Manhattan. But the match makes sense: It's clear that both companies pursue a strategy that focuses on the ultra-functional, the feature-heavy, and the if-it-counts-as-media-we'll-help-you-share-it mentality. It's unlikely that this acquisition will affect a whole lot of people who aren't Nokia customers (and it's not yet very clear as to how Twango itself will change) but it'll be interesting to see how this affects mobile media-sharing.
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