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Samsung's fashion phone with a twist

By John Chan

Aside from the Ultra Edition II series of slim handsets, Samsung showcases a mobile phone with a unique touch-sensitive OLED directional pad.

The J600 among other fashion phones at Samsung's curtain raiser.
Samsung has always maintained the mid to high end of the market when it comes to its mobile phones. That's why these handsets have to contain the latest and greatest in features or be really good-looking.

With this end in mind, Samsung will be showcasing its latest line-up at this year's CommunicAsia out at the Singapore Expo. Taking center stage is, of course, the Ultra Edition II series announced earlier. The Ultra series broke a few records for thinness when it was first launched but the Korean company won't be caught resting on its laurels. Included in the Ultra Edition II are the U600 and U700 models, which measure just 10.9mm and 12.1mm in thicknesses, respectively. The extra 1.2mm in the U700 gives it 3G with HSDPA connectivity for high-speed downloads over the cellular network.

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Aside from those, new at the show are a few fashion phones. First up is the SGH-E950, a slider model with a touchscreen front face. Material use is a big consideration for this handset and Samsung has chosen a metal finish. Under the main display, the touch-sensitive directional pad is also an OLED display, showing what shortcuts the four directions and center selector represent or just arrows when used in menus. Measuring 98 x 46 x 15mm, this triband cell phone will be available in July all over Southeast Asia.

Also new on display is the SGH-J600. With features like a 1.3-megapixel camera and a small 1.9-inch display, you know it isn't for the power-hungry. What makes it stand out are the four colors you can choose from--gray, blue silver and pink. It is also very compact at 90.6 x 44.7 x 17.9mm and weighs just 99g. You don't have to wait long for it, too, as it is available immediately in selected Southeast Asian markets. Price and specific countries' availability are to be announced later. Check out more details and images of the two new fashion phones below.

Samsung's new fashion phones

Model name In a nutshell
Cool factor: Metal finish and a touchscreen front face

Notable features:
  • GSM/EDGE 900/1800/1900
  • 3.2-megapixel camera
  • 2-inch 262K-color display
  • 1.2-inch secondary OLED display on directional pad
  • Bluetooth connectivity
  • 40MB memory and microSD expansion
  • FM radio
  • 98 x 46 x 15mm

    Availability: July 2007 (available in Southeast Asia)
  • Cool factor: Stylish, compact slider with four colors to choose from

    Notable features:
  • Triband GSM
  • 1.2-megapixel camera
  • 1.9-inch 128 x 160-pixel 65K-color display
  • Bluetooth connectivity
  • 20MB memory and microSD expansion
  • Onboard music player and FM radio
  • 90.6 x 44.7 x 17.9mm; 99g

    Availability: Now
  • Cool factor: Super-slim mobile phone which has HSDPA as one of its features

    Notable features:
  • Quadband GSM with 3G/HSDPA
  • 3.2-megapixel camera
  • 2.2-inch 240 x 320-pixel 262K-color display
  • Bluetooth connectivity with A2DP profile
  • 20MB memory and microSD expansion
  • Onboard music player
  • 102.5 x 50 x 12.1mm; 86g

    Availability: July 2007 (available in Southeast Asia)
  • Cool factor: Stylish slider model that's barely over a centimeter thick

    Notable features:
  • Quadband GSM
  • 3.2-megapixel camera
  • 2.22-inch 240 x 320-pixel 262K-color display
  • Bluetooth connectivity
  • 60MB memory and microSD expansion
  • TV-out
  • 103.5 x 49.3 x 10.9mm; 81.5g

    Availability: TBC
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