RIM co-CEO: Mobile apps are the futureThe range of applications available for BlackBerry devices looks set to expand, after RIM announced new application programming interfaces for developers.
Mike Lazaridis, RIM's co-chief executive, said: "Push email paved the way for the early success of this market but mobile applications will drive the next phase." The latest iterations of RIM's smart phone platform, in particular the BlackBerry Pearl, have been more geared than their predecessors towards non-corporate applications. The Pearl even had a camera, and the introduction of an application programming interface (API), to notify applications when a picture is taken, would suggest this will become a trend. New applications will also be able to access BlackBerry Maps and make more use of built-in GPS (a feature on the recent 8800 model), which could open the handsets up to a variety of location-based services. A BlackBerry Messenger API will enable presence - the ability to know whether someone else is online--and peer-to-peer messaging. What may still surprise seasoned RIM-watchers, however, is the planned support for a 3D graphics API, to "enable more powerful gaming and rich-media content"--a fresh sign, if one were needed, of RIM's shift into the "prosumer", or professional consumer, market.
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