Motorola introduces the FONE
According to the press release, the first offering in the SCPL lineup will be named the FONE, and measures just 9mm thick. This makes it even slimmer than Motorola's own SLVR L7 and L6, putting the FONE among some of the slimmest cellular offerings in the current market. Only the Samsung Ultra Edition 6.9 tops the FONE with its super-slim 6.9mm girth. Garriques believed the stylishly slim form factor of the FONE will bring to the market to an all-time new cost-effective yet attractive-looking phone category, which will change people's expectations toward mass-market mobiles.
The FONE will be introduced for both the GSM and CDMA networks, and is expected to start shipping in 90 days, which indirectly points to a Q4 2006 debut. The company was unable to reveal details on where the handset would initially roll out, but confirmed that an order of 500,000 units of the candy-bar phone has been placed on the first day. Moving ahead, Motorola has committed to introducing new form factors for upcoming SCPL handsets, just like the RAZR. The company also plans to launch in 2007 a SCPL broadband series which will incorporate features such as HSDPA (High-Speed Downlink Packet Access).
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