3GSM preview: On with the show
TV over mobile has been seized on by many of the large operators and hardware makers as a potential white knight riding to their rescue. There were some announcements around this emerging technology at last year's show but this year it is bound to attract even more attention. Broadcasters including the BBC, MTV, Big Brother creator Endemol and news network ITN are all set to make announcements in the run-up to or during the show. "The provision of TV to mobile, and available content, is a key issue in the convergence of telecoms, media and entertainment and content distribution debate," says Bill Gajada, chief marketing officer for the GSM Association--the organisation behind 3GSM. For its part, ITN has announced several recent deals around mobile and online content with players including Google, video search company Blinkx and MSN. "The mobile communications industry is an increasingly important distribution channel for content providers such as ITN. Operators need to recognise the vital part that serious information now plays in developing content for the mobile market--and to see that, as a platform, it must be more than the 3G of girls, games and gambling," said Nicholas Wheeler, managing director of ITN's multimedia operations. But while content providers and the mobile industry may be convinced that providing access to TV clips on the move is important, only time will tell if consumers share their enthusiasm.
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