Memory Stick goes Micro
Recognizing the need for change, Sony and SanDisk have been working together since the Memory Stick Pro era to increase the penetration of the format into more devices. Dr. Eli Harari, president and chief executive officer of SanDisk Corp, said: "The Memory Stick PRO format co-developed with Sony has become a highly successful product line for us due to its popularity with a wide range of consumer electronic products such as digital cameras and videogame consoles. Sony and SanDisk recognize the rapidly growing market opportunity for memory cards with multimedia mobile phones, and are joining forces to develop the ultra-small Memory Stick Micro format to foster development of extremely compact multimedia mobile phones." Having undergone a strict regiment of re-engineering, the fourth iteration of Sony's Memory Stick format has gone micro. Only a quarter the size of the Memory Stick Duo, the new Memory Stick Micro will find plenty of room in the next generation of Sony Ericsson mobile phones and smart phones. The new format, so short that the device connectors apparently had to be shifted to the side, is barely thicker than a standard credit card with a depth of only 1.2mm.
Note: The size comparison pictures used in this article are rendered based on the dimensions given for each of the media card formats. These are not official images from the vendors. In terms of size, the closest rival to the Memory Stick Micro is the microSD. From the given dimensions, the microSD (15 x 11 x 1mm) seems to have the upperhand, measuring marginally smaller than its Sony counterpart (15 x 12.5 x 1.2mm). However, according to the specifications, the Memory Stick Micro can theoretically hold up to 32GB of data while the largest capacity reported for the microSD is only 2GB. Available in the first half of 2006, the Memory Stick Micro is expected to appear in Sony Ericsson high-end mobile devices by the end of next year. Memory Stick Micro Specifications
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