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Latest pricing for Sony's Bravia LCD TV

By Juniper Foo
Nov 16, 2005


(click here for a larger image)
Sony's message that it is raising its stakes in the LCD TV market couldn't be clearer. At a press event held last month in Tokyo and just today in Singapore, a panel of senior Sony executives not only underscored the company's intentions to focus on LCD technology as a key driver in its TV strategy, they also announced Sony's commitment with the setup of a factory in Inazawa, Aichi, which would enable the multinational giant to produce its own LCD glass.

Toward this end, a whole new line of LCD TVs branded under the name Bravia will be rolled out across Asia Pacific, including Japan, from October.

 

 
Sony's market strategy for TVs »

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