Publishers push for PS3 price cutSony concerned with both profitability and installed base"You can't ignore the guy who has half the market," EA Sports president and former Microsoft executive Peter Moore told Bloomberg, continuing that "Sony obviously still has a ways to go with its pricing". Partially EA-owned Ubisoft also expressed optimism over a price reduction, with CEO Yves Guillemot telling Bloomberg: "Anytime a console manufacturer reduces the price, software publishers benefit."However, Sony remains committed to the PS3's current price structure. Speaking with Bloomberg, SCEA senior VP of marketing Peter Dille said there are "no immediate plans" to shave the price on the PS3. "Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades," Dille told Bloomberg, going on to say that Sony is concerned with both profitability and installed base. As part of its third-quarter earnings report in January, Sony's games division reported sales of US$4.01 billion down more than 32 percent from the same period of 2007. For the quarter, Sony managed to sell 4.46 million units of PS3s globally, a dip from the previous year's 4.9 million units. Anticipating its first company-wide loss since 1995, the Japanese electronics company also announced a cost-cutting measure that will save US$1.1 billion through April 2010 at the expense of approximately 16,000 jobs. Tags: Sony Corp., console, Nintendo Co. Ltd., Electronic Arts Inc., Sony PlayStation 3
|
- Talkback
-
There are currently no comments for this story.
To post comments, you need to become a member. It's FREE.
