Publishers push for PS3 price cutSony is in a precarious position with the pricing structure for its flagship gaming console, the PlayStation 3. On the one hand, the Japanese electronics giant is taking a beating across many of its divisions as part of the global economic climate. That problem could be aggravated if Sony were to cut the PS3's price tag.
 Is Sony cutting the price of the PS3 by US$50 to US$100 as early as April?? The call for a price cut is apparently being echoed throughout the publishing community. Bloomberg notes that publishing giant Activision Blizzard derived 39 percent of its revenues during 2008 from the Wii, as opposed to 19 percent from the PS3. Fellow publishing heavyweight Electronic Arts has also begun pouring more effort into the Wii, with CEO John Riccitiello saying that as part of his company's third-quarter earnings report in February EA must "increase focus on the Nintendo Wii platform". Tags: Sony Corp., console, Nintendo Co. Ltd., Electronic Arts Inc., Sony PlayStation 3 |
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