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Video game industry looks to make E3 giant again

For years, E3 was known as one of the largest, loudest, and most exhausting industry events in the world. Held each May at the Los Angeles Convention Center, it attracted more than 60,000 people--who had to be at least vaguely associated with the industry--most of whom departed at the end of the week with sore feet from walking long distances between halls and ringing in the ears from the over-the-top displays.

But after the 2006 event, the industry's overlords at the Entertainment Software Association decided to radically alter E3's format, and in 2007, it was held in July in nearby Santa Monica, Calif., with an invite-only crowd of press and analysts. It was far smaller--with well under 10,000 attendees--and by all accounts was an entirely different show.

Not content with that format, the ESA moved E3 back to the LA Convention Center for the July 2008 version, but kept it press-only. Of course, the video game press is a rather large, hard-to-define beast, and there were still several thousand people on hand.

Now, after finding that the 2008 edition of E3 didn't really meet its needs, the ESA is once again changing course, and according to Dean Takahashi over at Venture Beat (via N'Gai Croal at Newsweek), has decided to open the event up to the public for the first time, to move E3 to early June and to cap the attendance at 40,000.

The idea seems to be that the press would be invited starting Tuesday, June 2, while the public would only get in starting June 5.

Of course, it will still be at the LA Convention Center, just to keep some sort of continuity. For its part, the ESA said it had no comment and said it would make an announcement about any changes to E3 when it is appropriate.


Tags: Los Angeles, video, Microsoft Press, Newsweek, Santa Monica
 

 

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