Microsoft reaches out with Xbox Xperience Zone

SINGAPORE--The first Xbox Xperience Zone is officially open in the island-state. Conveniently located in downtown Funan DigitaLife Mall, the modular concept store will feature custom gaming areas manned by a group of dedicated Xbox staff.

According to Alan Chou, Microsoft's regional market manager for Entertainment and Devices Division (Xbox), the main aim of setting up the Xperience Zone is to offer consumers a chance to better experience and learn about the Xbox products. The company plans to install three Xperience Zones in Singapore before the end of this year, with each of them sporting a different game-centric theme. The first one situated at Funan DigitaLife Mall will have an action theme, while the second Zone, planned for Best Denki electronics chain in VivoCity in October, will focus on sports and racing games. A third concept store, which hasn't been finalized, is expected to have a strong music element.

There are plans to bring the Xperience Zone concept to other Asian cities, though it will depend on the local consumers' response to the program.

Snapshots of the new Xbox Xperience Zone.
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Infinite Undiscovery screen capture.
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