E3 Q&A: Sony's Jack Tretton talks PS3 price cut

By Emma Boyes, GameSpot.co.uk
Jul 10, 2007

SANTA MONICA, California--In a pre-E3-emptive strike, Sony Computer Entertainment America announced that it would be cutting the price of the 60GB model of the PlayStation 3 console in the US to US$499. It also confirmed that the 80GB model of the PS3, which was recently announced for South Korea, would also be coming to the US shores in August at a price of US$599, bundled with racer MotorStorm.

Editors' note:

We are awaiting Sony Computer Entertainment Hong Kong's reply on future Asia PS3 pricing and the availability of the 80GB model.

The announcement followed months of speculation, including a confirmation from CEO Sir Howard Stringer himself that he was looking to "refine" the PS3 price before the Christmas period, and various analyst predictions. Still, as recently as three days ago, Sony Corporation president Ryoji Chubachi told Bloomberg that the company still had no "immediate plans" for a price cut.



		Other related E3 stories PS3 price cut. Analysts expect Xbox 360 price drop 65nm CPU for Xbox 360 nearing release

Is Sony playing coy or did it have a sudden change of heart? Is the price cut a shrewd move or an act of desperation? Will it lure more gamers into the PS3 fold or simply cut deeper into Sony's bottom line? GameSpot caught up with SCEA CEO and president Jack Tretton to get the lowdown on why the company decided to cut the price by US$100, why it did it now, and what's next.

On to the questions »

Talkback

There are currently no comments for this story.

Ask CNET Asia

Find Products

Editors' Top 5s

CNET Features

E3 Q&A: Sony's Jack Tretton talks PS3 price cut

Sponsored links