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Microsoft wants you to feel young again

By Ina Fried, CNET News.com

Microsoft is counting on a blend of old and new to help make the Xbox 360 stand out from its rivals.



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The software maker showed off forthcoming exclusive titles such as Fable 2 at a press conference prior to the Electronic Entertainment Expo trade show here, but it also touted new partnerships that will bring classic games like Miss Pac Man and Paperboy to the Xbox 360's Live Arcade feature.

Sonic the Hedgehog.
(Click for larger image)


"We're making sure your misspent youth can stay with you as long as you want it to," Microsoft Vice President Peter Moore said in a press briefing at Grauman's Chinese Theater. The company announced deals with Konami, Midway, Sega and Namco to breathe new life into classic titles such as Dig Dug, Sonic the Hedgehog and Root Beer Tapper.

The company also announced plans to bring out Forza Motorsport 2, a sequel to its popular auto-racing game, in time for this year's holidays. The game will be paired with a new wireless, force-feedback steering wheel accessory. In October 2007, Grand Theft Auto IV will launch for the Xbox, with exclusive addon content available on Xbox Live.

Forza Motorsport 2.
(Click for larger image)


In addition, the company announced plans for a wireless headset and a video game accessory for the Xbox 360 and, as expected, an addon HD-DVD player. The player will be available in time for the holidays, Microsoft said.

Microsoft also inched into the realm of offering downloadable TV onto the Xbox, announcing plans for a documentary on the making of the forthcoming game Gears of War. The first part of the documentary will be downloadable on the Xbox; the second part will be available next week on MTV.


Viva Pinata.
(Click for larger image)
Beyond the expected array of shoot-'em-ups and sports titles, Microsoft also demonstrated its intent to draw new customers. One game aimed at doing that is Viva Pinata, which shows the paper mache creatures conducting their lives outside of kids' birthday parties. Due this holiday season, players can outfit the characters with accessories that can then be traded over the Xbox Live online service.

Microsoft is looking to capitalize on its headstart over its rivals. Nintendo is slated to ship its Wii console in the fourth quarter of this year, while Sony is targeting a November launch for the PlayStation 3. Microsoft was the last of the big three to hold its press briefing ahead of E3, which officially kicks off Wednesday.

 

 

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