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More breaking news on PS3 from E3



The true cost of the PS3...
On Wednesday, E3 begins in earnest and tens of thousands of video game industry professionals will converge on Los Angeles for the annual marketing blowout.


More first person shooting action in Metal Gear Solid 4: Guns of the Patriots for PS3.
In any case, the PS3, at a minimum of U$499, is likely to hit Sony pretty hard on the bottom line. That's because, as CNET News.com reported in February, it appears that the PS3's component cost will be at least US$800.

Sony looks at PlayStation family consoles--the PlayStation, PlayStation 2 and PlayStation Portable--as having 10-year lifespans, and therefore, the company hopes that over time, component costs will drop enough to make a profit.

But in the short term, the consoles are likely to cost consumers significantly less than Sony is paying to make them, and that could squeeze the company as it pursues other initiatives.

Still, as the company made sure to point out during the press conference Monday, it is still selling millions of PS2s and PSPs and doesn't expect those sales numbers to drop anytime soon.


Vision Gran Turismo goes high definition with PS3.
Indeed, Hirai said that Sony expects to sell an additional 10 million PS2s. And it hopes to sell another 12 million PSPs by the end of the company's current fiscal year, March 31, 2007, which would bring total PSP sales to 29 million.

Regardless, for Sony to finally unveil pricing for the PS3 was an important move because it will quiet speculation that has run rampant for months. It will also give consumers six months to get used to the high cost of the PS3, something the company clearly hopes will lead to high sales figures.

Meanwhile, Sony also showed off a plethora of games that will be available either at launch or shortly thereafter.

Among the publishers it showcased was Electronic Arts, whose CEO Larry Probst, appeared on stage and said that his company was working on 10 titles for PS3 including new versions of Madden NFL, NBA and Tiger Woods PGA.

 

 
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