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Blu-ray a player in PlayStation pricing



Trojan horse in living room
When the PlayStation 2 and Xbox launched in the 1990s, analysts and reporters speculated that the consoles might be Trojan horses that enter the home as games machines but end up subsuming DVD players and home computers. The PlayStation 2 did help build awareness for the DVD format, but the takeover predictions didn't pan out. Sales of PCs and standalone DVD players continued to zoom.


Sony has sold over 103 million units of PS2.
(Click for larger image)
Both Baker and Baker said the price difference between a PlayStation 3 and a Blu-ray device could work to Sony's advantage, as people who want a Blu-ray player might decide to pick up the game console instead. Still, Sony will have to outline the value benefits clearly and will have to work hard to avoid confusing consumers, NDP's Baker said.

Many also believe that buyers will sit on the sidelines until the battle between Blu-ray and HD DVD formats to become established as the successor to DVD is worked out. Consumers, in fact, have voiced their concerns on chat boards and in reactions to stories.

"If you want to force these titans into reaching an agreement on a single format, just don't buy the product. I won't be buying a player until there is a single format," wrote CNET News.com reader Brian Grant in reaction to an article in January.

Thus, the potential advantage for Sony in offering a cheap next-generation movie player could be attenuated.

Microsoft, which supports the rival standard, plans to release an HD-DVD addon drive for the Xbox. While the price isn't known, the addon will close the delta further between the two consoles.

Still, by making high-definition DVD capability an option, Microsoft doesn't have to market the Xbox 360 as a two-function device.

 

 

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