Philips' light fantastic
The company walks the talks by embracing three key propositions: Designed around the user; easy to experience; and advanced. These are also encapsulated in its brand promise of sense and simplicity, as evident in the design of its vast portfolio of products. Results of these promises speak volumes with a strong 53 percent CE-related sales in its European homeground and a respectable 40 percent share in the traditionally Japanese-dominated Asia and US markets. Out of these figures, an overwhelming 56 percent of its CE businesses originate from the connected display portfolio, while its home entertainment networks counterpart occupies second spot at 29 percent. With a sizable commitment to the CE market, it is no surprise the Dutch company has it sights set on the development of this fast-growing segment. In particular, the relevance of its flat TV business and HDTV broadcast. Its sponsorship of the 2006 FIFA World Cup, to be screened in High Definition (HD) and Dolby Digital surround sound, is matched with a revised lineup of flat TVs which are 90 percent HD-ready, from 17 to 42 inches in size.
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1: Introduction- Talkback
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