08/10/2003
URL:
http://asia.cnet.com/reviews/digitalcameras/0,39005881,39016627p,00.htm
The PowerShot SD10 4-megapixel ultracompact has an excellent pedigree
as one of Canon's Digital Elphs. Visions of product placement are
dancing in the heads of the company's execs, but we suspect this
digicam has more photographic style than substance.
Editors' note:
The PowerShot SD10 will be known as the Digital IXUS i in the European and South-East Asia markets. At the time of review the retail price was not available.
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Upside: Canon cameras have a history of cramming excellent image
quality into small packages, and we expect the SD10 to follow suit.
Plus, we like the design and the choice of black, bronze, silver, and
white finishes. Style is what these fashion cams are all about, right?
Downside: The SD10 is not the only pretty face out there, and
some capable competitors will likely offer you more for your money.
This PowerShot's biggest drawback is that its lens has a fixed focal
length: 39mm in 35mm-camera terms. With the image detail that 4
megapixels afford, it seems silly to limit your close-up shooting
capabilities. And zooms provide a significant amount of flexibility
that point-and-shooters will miss after a while.
Outlook: When the SD10 ships in October, looks and heritage will
carry the camera a long way, probably further than its rather steep
US$449 (S$775) price tag warrants. Note that other companies are delivering 3x
zoom lenses in comparably tiny packages: the less expensive 4-megapixel
Casio Exilim EX-Z4 comes to mind.