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Fujifilm adds six to portfolio

By Leonard Goh

Fujifilm's new camera lineup for this season is trying to keep up with the current trend and be innovative at the same time. While the new shooters may not tout touchscreen functions or boast high capture resolutions, they do offer consumers more choices when choosing a camera.

First up is the FinePix S2000HD, Fujifilm's first HD-video-enabled camera. Its 10-megapixel sensor is coupled with the company's proprietary Real Photo (RP) technology which is the secret behind the color reproduction that professionals have come to adore. It has a 15x optical zoom which is supported by mechanical image stabilization to counter blur caused by hand shakes. We think the S2000HD will give Panasonic's Lumix DMC-FZ28 a tough fight, since these are the only two prosumer snappers on the market currently that can capture 720p-quality video clips.

A new addition to the F-series is the FinePix F60fd. While this model's specifications may not be as flashy as the acclaimed F100fd, it is an alternative for shutterbugs who don't need the high-end performance of the latter. It has the same 12-megapixel sensor, RP technology, Face Detection 3.0 and mechanical image stabilization as the F100fd, but the F60fd's optical zoom has been scaled down to 3x and the ISO sensitivity reduced slightly. One consolation would be the LCD display, which has been bumped up to 3 inches from the usual 2.7 inches.

Fujifilm's J-series shooters have traditionally been the company's entry-level offerings, but the announcement of the four new camera additions is going to blur that line. The specifications for the four units are only slightly different from each other. Fujifilm claims that this gives consumers more choices when choosing a camera. We are most attracted by the 10-megapixel FinePix J150W, which has a 5x optical zoom, 28mm wide-angle lens and 3-inch display packed in a metal body. Its other siblings, the J100, J110W and J120 have either less zoom range, smaller screen, or lack a wide-angle lens.

As of press time, the firm cannot confirm the new units' pricing and availability, but we will provide an update once we get the information.

 

 

    Talkback
Denosha says...
"We think the S2000HD will give Panasonic's Lumix DMC-FZ28 a tough fight, since these are the only two prosumer snappers on the market currently that can capture 720p-quality video clips." - Did you forget about the Casio EX-F1? It does 720p (up to 1080i in fact) video capture at 30fps. And if that camera isn't called prosumer then i don't know what is.

 
 
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