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Olympus releases seven new cameras

By Reuben Lee
Jan 22, 2008


The Olympus SP-570UZ
Olympus today announced that it will be extending its Q1 2008 camera lineup with seven new compact camera offerings. Among them will be two additions to the Mju SW (Shock Waterproof) series (850SW, 1030SW), two for the Mju series (840 and 1010), two entry-level models (FE-310 and FE-320), and the star of the launch, the SP-570UZ with 20x optical zoom.

Touted as the world's first digital compact camera with 20x optical zoom, the 10-megapixel SP-570UZ is targeted at users who want a relatively compact shooter with dSLR-like features. Its zoom range starts from a wide 26mm to 520mm and comes with a manual zoom ring for quick focusing. It also offers CCD-shift and high ISO (up to ISO 6400) blur reduction systems to help reduce the fuzzy images due to camera shake. This is particularly useful when shooting at the maximum telephoto setting.


The Olympus mju 850SW
For fans of the Olympus tough Mju SW series, the latest generation (1030SW) comes with improved ruggedness. Features include a 10m waterproof depth and a shockproof height of 2m. The company has also incorporated a 7x optical zoom into the slim Mju 1010, as well as a Simple Shot function (similar to Sony's Smile Shutter) that shoots a three-shot sequence when it detects the subject's smile.

The cameras are expected to retail in Singapore from February, except for the Mju 840 which is slated for March. The Mju 1010 will be available in Japan in March.

 

 
See the new Olympus cameras »

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