Panasonic's 2006 imaging lineup
Digital cameras With Panasonic aiming to double its global market share to 8 million this year, comprising 10 percent of the digital still camera market, six appeared to be the magic number at the launch. Not all were simply upgrades. Featured at the Sydney event was the brand new DMC-TZ1, a camera which Panasonic is targeting at the huge travelers' market, and which lays claim to being the smallest shooter available with a 10x optical zoom. In hand, the 6-megapixel TZ1 felt solid and compact. When put to use during our day-long trial, it proved to be simple to operate and as speedy as it claimed, thanks to the new Venus Engine III image processing LSI and its adoption of a Linear autofocus system to boost AF response time. True to its vacation camera label, onboard are a world time mode tied in with a travel date setting, a new calendar display feature that groups images under days so a trip can be more easily followed, and 18 scene modes covering just about every shooting situation, including Beach and Underwater. The DMC-FX01 added an unexpected twist to the anticipated naming convention for the FX range. What the 6-megapixel shooter also brought to the table which was new to the series was its ability to snap 16:9 wide aspect images equivalent to that of a film camera's 28mm lens. Other notable highlights that Panasonic talked about included a new dual image stabilization system which utilizes the company's MEGA O.I.S to compensate for hand shake, and a High Sensitivity mode for shooting up to ISO 1600 which deals with subject movement. The company also claimed it was first to market with a High Angle LCD function that makes it easy to view the display when shooting from a high angle position. Besides showcasing the megazoom FZ7, DMC-LZ3 and DMC-LZ5, the Japanese vendor also unveiled the DMC-LS2 which is now being powered by off-the-shelf AA batteries. More details for all six cameras can be found in the table below.
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