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Panasonic's 2006 imaging lineup

By Juniper Foo

SYDNEY--Motoki Nakahara loves to joke. When asked why Panasonic was naming its follow-up to the bestselling FX series the FX01, instead of FX10 as everyone expected, coming after the FX7, 8 and 9, the manager for Overseas Sales & Marketing Group, Asia Oceania Team, under the company's AVC Networks Co, tongue-firmly-in-cheek quipped for the record: "Typing mistake?"

Though offering no straight answer to CNET Asia's query other than perhaps to "restart the series", his men in black on Wednesday similarly kept the Global Press Launch in Sydney lighthearted enough to counter the daunting onslaught of its Spring 2006 lineup. Journos were not only fed well during the day-long event, they were also fed with a plethora of data for 17 new products. For Asia, these are slated to roll out some time in March/April.

Digital audio players and DVD recorders appeared to be absent from its Spring lineup, but there was certainly no dearth of digital still cameras and digital camcorders, with Panasonic also unveiling a photo printer capable of 16:9-wide printouts as well as possibly the industry's first all-purpose digital SD slide projector.

Of digital cameras, Panasonic's much-anticipated digital SLR debut failed to make an appearance. Prices were not available as at press time. The Spring rollout, said Nakahara, is in line with the company's vision to "create a new photo culture in the digital age".

 

 

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