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Olympus focuses on
consumers
By Robert Dubbin
(February 18, 2005)
Judging by its newly announced lineup, Olympus saw the 2005
PMA as a chance to conquer the 5-megapixel frontier; four of its five new
digital cameras have 5-megapixel sensors. The notoriously form-over-function
Olympus (µ)-mini DIGITAL gets an upgrade in the form of the Olympus (µ)-mini DIGITAL S, a 5-megapixel
model that one hopes will improve upon its predecessor's mediocre image quality.
The 5-megapixel Camedia C-500Z is Olympus's only PMA camera to feature limited
manual controls over aperture and shutter speed, while the lower-end Camedia C-480Z looks to woo an entry-level clientele with its 4-megapixel sensor and onboard
framing options. The slick FE-5500 offers 5 megapixels and a sleek, metal
body, while the pearl-white IR-300 serves as the company's 5-megapixel upgrade
to its Total Imaging suite of photo-printing products.
| Model |
Price &
availability |
Specifications |
Special
features |

Olympus (µ)-mini DIGITAL S |
US$350 (S$599) April 2005 |
5-megapixel (effective) CCD; F3.8-to-F4.9, 35mm-to-70mm (35mm-camera
equivalent) 2x zoom lens; xD-Picture Card |
Olympus's party camera returns with a glossier finish and a new
5-megapixel sensor; you get 16 selectable scene modes, plus a 1.8-inch LCD
that's nice on such a small camera. |

Olympus Camedia C-500Z |
US$280 (S$499)
February/March 2005 |
5-megapixel (effective) CCD; F2.8-to-F4.9, 38mm-to-114mm (35mm-camera
equivalent) 3x zoom lens; xD-Picture Card |
Promising 19 distinct shooting modes as well as manual controls over
aperture and shutter speed, the C-500 Zoom is a consumer snapshot camera with
aspirations of more. |

Olympus Camedia C-480Z |
US$200 (S$349)
February/March 2005
|
4-megapixel (effective) CCD; F2.8-to-F4.9, 38mm-to-114mm (35mm-camera
equivalent) 3x zoom lens; xD-Picture Card |
A C-500 without pretensions, the C-480 eschews manual controls in favor
of an easy-to-grasp interface and in-camera framing options, plus 19 scene modes
and two macro modes. |

Olympus Camedia FE-5500 |
US$300 (S$499)
April 2005 |
5-megapixel (effective) CCD; F2.8-to-F4.8 35mm-to-105mm (35mm-camera
equivalent) 3x zoom lens; xD-Picture Card |
With its inch-thin, all-metal housing, the FE-5500 rivals the (µ)-mini as Olympus's slickest offering. The 2-inch LCD only sweetens the
deal. |

Olympus
IR-300 |
US$350 (S$599)
April 2005 |
5-megapixel (effective) CCD; F3.3-to-F4.0, 38mm-to-114mm (35mm-camera
equivalent) 3x zoom lens; xD-Picture Card |
Part of Olympus's Total Imaging suite, the white, magnesium-body IR-300
also boasts 19 scene modes, 15 onboard frames, and a 2-inch LCD
screen. |
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