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Images: Getting personal with Windows 7
Nov 16, 2009
Microsoft has found some valuable digital real estate to sell to advertisers--the Windows 7 desktop. Users can now download themes sponsored by Ferrari, Porsche, and Microsoft itself.
Among the companies that see potential in advertising on the Windows desktop is filmmaker Twentieth Century Fox, which is currently offering Windows 7 users a custom theme for the movie Avatar.
"People connect emotionally with films and the stories they tell," studio vice president Bettina Sherick said in a statement. "These are the same people who personalize their digital experience. We are thrilled to be able to bring our film properties to consumers and let them engage more deeply with the stories that move them."
Screenshot and caption credit: Ina Fried/CNET
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