The midrange dSLR and the concept Micro Four Thirds camera from Olympus. (Picture credit: Leonard Goh/CNET Asia)
One of the much-discussed aspects would be the design, which deviates from the conventional dSLR-like styling. Oyama told us that the company had come up with various designs and did a survey to find out which one would appeal most to consumers. The result showed that people favored the retro rangefinder look more. This rationale was very different from what Panasonic had revealed about the Lumix DMC-G1--its survey found that its audience likes cameras which look more like a dSLR, hence its Micro Four Thirds camera design.
We had a quick look at Olympus' Micro Four Thirds concept camera and found it to be extremely portable. The shooter's body was box-like, and the lens attached was very compact, too. It shouldn't be difficult to slip this camera into a pocket to bring around.
At Olympus' booth, we also saw the midrange dSLR it touted at Photokina. While no specifications were revealed, we gathered it has a swiveling LCD as the professional-grade E3 has. The company declined to comment about this camera, except that it will be launched in the first quarter of 2009.
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