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Fluorescent Paradise

Tapping the pulse of this gateway for Asia's IT

 

Sep 20, 2006 10:10

Internet belongs to the rich

Posted by sprocket
Or so it seems to indicate from the Pax/Synovate survey on Internet usage by Asians.

A rewarding paragraph:

The average household income of Internet users is almost 60 percent higher than that of non-Internet users, at US$70,000 per annum. If the average household income of Internet users is grossed to the total number of Internet users in the region measured by the Synovate PAX Survey, this amounts to US$351 billion and places Internet users in the top 25 countries in terms of GDP.

Naturally, with higher incomes, Internet users have higher purchasing power, making them ideal targets for luxury goods and services. As shown in the chart below, Internet users are generally twice as likely to own luxury goods (such as LCD/plasma TVs and designer clothes) and prefer premium services (such as First and Business class travel).


But most of the Hong Kong people I know don't have this kind of money, and they always use the Internet.



 
 


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