Members of the Journalism and Media Studies Center at the University of Hong Kong mentioned in an online press release that public broadcaster RTHK is only now coming to terms with blogging and new media as storytelling tools.

The key snapper at the end is this quote, given without attribution by a writer with no byline, which is a little thing that I, as a graduate of that program, remember as being a no-no, unless the writer can explain why the source was not attributed. But anyway:

The 20 RTHK radio presenters, reporters, producers, writers and managers came away with an international perspective, as radio, television, and the Internet converge. One participant noted the seminars "certainly provided ammunition to persuade decision makers of the urgent need for relevance both in content and technology".

Sounds like RTHK suffers from the same kind of experience found in local newspapers, that the management is out of touch with the need to migrate information delivery to the Internet and use the Internet as a way of drawing in an audience. We could all do with a little amplification.

 

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