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Korean Tech Market Analysis

 

Apr 3, 2009 23:27

Internet Heavyweights still struggling in Korea

Posted by ouadi

In the Korean Tech market, the popularity of internet major players is not any better than previous years. March was again tragic for globally successful companies. On the search market, Google and Yahoo Korea keep losing market shares to Daum and Naver. Daum made an increase of 7% in search market during last month while the dominant Naver already entered a steady-state phase. In the meantime, Nate and Empas merger made it even worse for both Yahoo Korea and Google whose shares won’t even sum up to a ridiculous 8%. After Myspace Korea officially closed its services with a terrible debut against their main competitor here: Cyworld, it is Facebook’s turn to confirm the rule. There is something special about the market here, localization and proximity is the key.

I will be covering soon a special report and interview with the CEO of a very promising company: Me2day: Korea's leading micro-blogging service. It has been gaining popularity since acquisition by Naver and it still retaining its distinct local flavor. Me2day managed to drive important traffic to its services by providing a simple and powerful tool. It allows registration through openID (competitors are still trying to adopt it), it offers posting through web, SMS and IM and more importantly, Me2Day allows remote application connectivity through an API already available in different languages. What can I say? It seems like Twitter lost the battle before it even starts!

Our friend from Koreacrunch was right! Korea is the grave of internet heavyweights!

Techcrunch’s Mike Arrignton reported today that Google is in late stage negotiations to acquire Twitter. A website that changed the web map and the way people communicate. If this is accurate, it will not only be a good deal for Google but I expect the whole global search market to change dramatically. But still, I hardly see it affecting Asian markets.

 

Webanalytics taken from:http://trend.logger.co.kr





 


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