Indonesian TV goes mobile
Posted by budipNokia, a world leader in mobile communications, recently introduced the digital video broadcast-handheld (DVB-H) technology-based handset, namely the N92, to Indonesia. As part of the Finnish company's N-series range for watching broadcast TV programs, the N92 will soon be available in Indonesia's market.
DVB, which is short for Digital Video Broadcasting, is a suite of internationally accepted open standards for digital television maintained by the DVB Project. The DVB project is published by a Joint Technical Committee (JTC) of European Telecommunications Standards Institute (ETSI), European Committee for Electrotechnical Standardization (CENELEC) and European Broadcasting Union (EBU).
DVB systems distribute data by satellite (DVB-S and DVB-S2), cable (DVB-C), terrestrial television (DVB-T) and terrestrial television for handhelds (DVB-H).
DVB-H is based largely on the successful DVB-T specification for digital terrestrial television with a number of features designed to take account of the limited battery life of small handheld devices, and the particular environments in which such receivers must operate.
DVB-H can deliver up to 50 TV channels at low cost, over one network.
Actually, DVB-H has been attached to the Nokia 7710 since last year, but the N92 is the first fully integrated DVB-H mobile device in the Nokia N-series for watching broadcast TV programs.
The Nokia N92 offers easy access to TV programs without having to sit in front of a television set. Users can also set reminders to watch their favorite TV shows, create personal channel lists and subscribe to TV channel packages.
I got this phone last week for reviewing purposes. I think the N92 is a small and sophisticated mobile TV. Enhanced by a nice graphics user interface, this phone is supported by a large 2.8-inch anti-glare QVGA screen with 16-million colors and dedicated media keys that deliver a rich viewing experience.
I can watch CNBC and Indonesian TV programs like SCTV, TVRI and Metro TV with high-quality images.
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| Watching SCTV programs on the N92 |
But to operate this service commercially in the country, the industry needs an official regulation to back it up.
Since its regulation is still pending government officials and Parliament members' discussions, as stated by Usun Pringgodigdo, Business Development Manager Nokia Indonesia, DVB-H programs carried out by the N92 are still on trial.
However, according to Usun, the digital television offered by DVB-H will change the way we watch television programs. Audiences will watch shows they like whenever they want. "N92 makes prime-time anytime," he said.
"We are highly recommending this technology to the Government as the best digital video broadcast for Indonesia," Usun told me last week, referencing the other DVBs that have been successfully deployed in Indonesia.
Usun explained that his company has collaborative works with PT Mediatama Citra Abadi (MECA) and PT Surya Citra Televisi (SCTV).
SCTV, the television station, broadcasts the programs and MECA transforms these into DVB-H format and deliver them to the N92.
He said his company and its partners are still taking a study on how to charge the service. "We will offer other business models such as per-view or on-demand basis instead of the free-to-air mechanism."
Actually, there are two other mobile television technologies already operating commercially in the country. Based on the streaming-based technology, CDMA provider Mobile-8 launched TV Mobi last June. Post-paid users are charged Rp2 per kilobyte and Rp5 for prepaid users.
GSM provider PT Excelcomindo Pratama offers analog TV-based service on-the-go. A TV tuner is attached to the Smart i-mobile TV901 handset, which allows consumers to view the programs totally free.
So which one is the best? It is, of course, dependent on consumers' need. Or rather, all systems can also be operated simultaneously to let consumers choose and the market to respond.
But, for me, DVB-H is the best choice since it offers sufficient energy, frequency and is supported widely by handsets. And, of course, its open standard is a bonus!
- Talkback
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I have to disagree to Usun of Nokia claims on government requirements to regulate this channel/media. Are they going to release frequency licenses or what? The new channel would surely provide opportunities to content and service providers to create and produced mobile based tv programming without the hassle for frequency license, permits and other problems terrestrial broadcasters are facing. The only permits required would be from censorship. The current programming that allows TV stations to air on mobile are ridiculous and silly, it's a hype at the beginning and without support from content and service providers this channel will surely die like MMS did (or not yet?). Mobile on TV must have different kind of programming approaches compare to television, the short time span and unreliable GPRS/PDN connection Indonesian are facing would require less than 1 minute duration of complete tv program. Who wants to watch FA Premier league on mobile? 1-3 people. But who wants to watch Maradona Hand Tricks on famous world cup bloopers? Thousands.
DVB-H is new and with its availability on mobile phone does not help Indonesian to watch tv in remote areas. Once devices with DVB-H are available bigger than 12inch and can show movie on demands, then this reflect Nokia's statement.
However, IPTV is coming, the next big contender in Indonesia for DVB-H is this fellow.
Feb 15, 2007 20:01
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